Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.
Celem pracy jest podkreślenie znaczenia innowacyjności przedsiębiorstw dla koncepcji gospodarki obiegu zamkniętego. W artykule przedstawiono także teoretyczne aspekty innowacyjności przedsiębiorstw oraz zarządzania innowacjami. Ponadto omówiona została istota gospodarki o obiegu zamkniętym.
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