Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Wawrowski, Bartosz; Otola, Iwona

doi:10.3390/info11050242

Cited by 25 publications

(21 citation statements)

References 25 publications

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“…Communication, marketing, and sales often top social media Facebook benefits, which are recognized by businesses in every industry [44][45][46][47], especially in the case of information sharing [48]. The stage of a country's economic development also underlined differences in social media usage; however, the survey results did not indicate significantly different attuite of every benefit of social media.…”

Section: Discussionmentioning

confidence: 90%

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

2020

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This paper aims to identify the most important social media purposes of usage by responding women’s attitudes according to age and the economic stage of development of their respective country. Research was done through an online survey in 2017–2018 followed by an analyses of the results from eight countries: four countries that represent an emerging economy and four developed economies. Participants responded to questions concerning social technologies and their purposes of usage as well as resulting job opportunities. The conducted analysis of regarding Facebook as a platform resulted in the highest number of responses in the survey. In this paper, detailed results are presented including a comparative analysis between two groups of economies. Findings reveal that in both groups, the usage of Facebook in business is related mostly to a positive experience. The result showed that among women in emerging economies, social media were used more broadly, and from an age perspective, the results show that marketing is a key benefit emphasized among older respondents. The communication benefit of Facebook usage in business was noticed as a key factor by respondents in groups from both developed and emerging economies.

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Section: Discussionmentioning

confidence: 90%

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

2020

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“…For the very first time, the creative industries notion emerged in Great Britain at the end of the90s.the creative sector was defined as the one pertaining to branches that show the capability of creating workplaces and wealth, as a result of individual skills, creativity, and talent. [18]. Creative industries typically include sectors that focus substantially on creating and exploiting intellectual property products, such as music, books, film and games, but also sectors that focus on providing business-to-business creative services, including advertising, public relations and direct marketing.…”

Section: Resultsmentioning

confidence: 99%

Using of Intellectual Property Rights in a Creative Industry in a Global Dimension

Raková

2021

SHS Web of Conf.

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Research background: The paper is based on a summary and evaluation of previously conducted domestic and international research on the issue of rights and protection of intellectual property. The own research is part of solution of the scientific project VEGA focused on the field of creative industry and is on processing. Purpose of the article: The creative industries are an integral part of any developed economy. In an effort to protect the results of their activities, it is possible to use several options for the protection of intellectual property through intellectual property rights. The article defines the possibilities of protecting the results of creative intellectual activity of its authors at the global level, as well as defining the rights associated with this protection. Methods: In the paper, there are used general methods such as analysis, synthesis, induction and deduction, which allow us a thorough knowledge of the researched issues and allow us to process information from the research. Findings & Value added: The main value added of the article is to map of the situation with intellectual property rights in a global aspect, and thus what rights are used by countries, to what extent they are used in selected countries in comparison with the Slovak Republic. At the same time, the paper also includes an evaluation of what barriers companies of the creative industry consider to be the most important in solving the protection of intellectual property and suggestions on how to eliminate them.

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“…In the case of the Internet, its birth and evolution have meant a before and after in humanity [12,13,33,34], and has altered the way people communicate and collaborate [1,18]. Having and using a smartphone [21], even becoming addicted [51], or spending time on social networks [2] are new patterns of behavior in a society where digital skills are becoming essential [26,27,29,36,38]. So much so that in the educational field the relevance of the so-called DC [39][40][41][42][43]50] is increasing.…”

Section: Discussionmentioning

confidence: 99%

“…This is an everyday action that can be understood in the face of the digital approach to modern life [22] and which perfectly contextualizes the rise of digital marketing [23]. Scientific production in this area has developed considerably [24,25] in response to the need to understand, know, and adapt commerce in view of the new forms of relationship and consumption that have emerged as a result of social networks [26,27]. A new ecosystem implies an almost total rethinking of roles [28], as reflected in the so-called influencers [29], and of strategies in an environment that is struggling to obtain the greatest dissemination and impact, including for health reasons [30].…”

Section: Introductionmentioning

confidence: 99%

Netiquette: Ethic, Education, and Behavior on Internet—A Systematic Literature Review

Costa

Ostáriz

Mauri-Medrano

et al. 2021

IJERPH

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In this article, an analysis of the existing literature is carried out. It focused on the netiquette (country, date, objectives, methodological design, main variables, sample details, and measurement methods) included in the Web of Science and Scopus databases. This systematic review of the literature has been developed entirely according to the Preferred Reporting Items for Systematic Reviews (PRISMA). The initial search yielded 53 results, of which 18 exceeded the inclusion criteria and were analyzed in detail. These results show that this is a poorly defined line of research, both in theory and in practice. There is a need to update the theoretical framework and an analysis of the empirical proposals, whose samples are supported by students or similar. Knowing, understanding, and analyzing netiquette is a necessity in a society in which information and communication technologies (ICT) have changed the way of socializing and communicating. A new reality in which there is cyber-bullying, digital scams, fake news, and haters on social networks.

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Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Cited by 25 publications

References 25 publications

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

Determinants of Social Media Usage in Business by Women: Age and Development of the Country

Using of Intellectual Property Rights in a Creative Industry in a Global Dimension

Netiquette: Ethic, Education, and Behavior on Internet—A Systematic Literature Review

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