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At present, the explosive growth of data and the mass storage state have brought many problems such as computational complexity and insufficient computational power to clustering research. The distributed computing platform through load balancing dynamically configures a large number of virtual computing resources, effectively breaking through the bottleneck of time and energy consumption, and embodies its unique advantages in massive data mining. This paper studies the parallel k-means extensively. This article first initializes random sampling and second parallelizes the distance calculation process that provides independence between the data objects to perform cluster analysis in parallel. After the parallel processing of the MapReduce, we use many nodes to calculate distance, which speeds up the efficiency of the algorithm. Finally, the clustering of data objects is parallelized. Results show that our method can provide services efficiently and stably and have good convergence.

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This article starts with the analysis of the existing electronic commerce system, summarizes its characteristics, and analyzes and solves its existing problems. Firstly, the characteristics of the relational database My Structured Query Language (MySQL) and the distributed database HBase are analyzed, their respective advantages and disadvantages are summarized, and the advantages and disadvantages of each are taken into account when storing data. My SQL is used to store structured business data in the system, while HBase is used to store unstructured data such as pictures. These two storage mechanisms together constitute a data storage subsystem. Secondly, considering the large amount of data in the e-commerce system and the complex calculation of the data mining algorithm, this paper uses MapReduce to realize the parallelization of the data mining algorithm and builds a Hadoop-based commodity recommendation subsystem on this basis. We use JavaEE technology to design a full-featured web mall system. Finally, based on the impact of cloud computing, mobile e-commerce is analyzed, including relevant theories, service mode, architecture, core technology, and the application in e-commerce, which can realize e-commerce precision marketing, find the optimal path of logistics, and take effective security measures to avoid transaction risks. This method can avoid the disadvantages of the traditional e-commerce, where large-scale data cannot be processed in a timely manner, realize the value of mining data behind, and realize the precision marketing of e-commerce enterprises.

With the rapid development of the computer level, especially in recent years, “Internet +,” cloud platforms, etc. have been used in various industries, and various types of data have grown in large quantities. Behind these large amounts of data often contain very rich information, relying on traditional data retrieval and analysis methods, and data management models can no longer meet our needs for data acquisition and management. Therefore, data mining technology has become one of the solutions to how to quickly obtain useful information in today's society. Effectively processing large-scale data clustering is one of the important research directions in data mining. The k-means algorithm is the simplest and most basic method in processing large-scale data clustering. The k-means algorithm has the advantages of simple operation, fast speed, and good scalability in processing large data, but it also often exposes fatal defects in data processing. In view of some defects exposed by the traditional k-means algorithm, this paper mainly improves and analyzes from two aspects.

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With the rapid development of e-commerce industry, online shopping has become a craze. With the rapid growth of transaction volume on e-commerce platforms, a large amount of transaction data has been accumulated. From the transaction information of these users, a lot of very valuable information can be mined, such as the defects of products and the actual needs of users. In view of the existing e-commerce transaction information collection method is not mature, in this paper, the electric business platform system architecture planning and design increases the function management module. In this paper, a new Naive Bayes model is established by using HBase distributed database instead of traditional database. Based on the optimization and extraction of the important transaction information in the product, the dataset of e-commerce transaction information is updated. Through the efficiency test of the collection method, the information scalability ability test, and the accuracy test, the important context was sorted out after integration, the sources of trading information were sorted out, and the data analysis of the collected information was conducted to optimize the information collection method and verify the feasibility of the method.