Abstract-E-learning refers to the way people communicate and learn electronically which has only recently emerged as a key source of competitive advantage in the information society. With the development of the Information and Communication Technologies, E-Learning is argued to become a new and effective learning method and environment besides classroom based learning. Although still an emerging field, many researchers suggest that it offers many benefits that are radically different from a conventional classroom-based learning environment and can still generate result for students. It could be providing independent learning programme for internal students, external students, distant students, and training purpose. However, it is also revealed in literature that E-Learning has been used more indirectly as a tool for organising study courses and educational programmes. The questions such as "can E-Learning be made as a learning strategy" and "can E-Learning replace classroom-based modes of learning and teaching" remain unanswered. This research intends to explore various aspects with regards to how and to what extent E-Learning has been used to improve teaching and learning activities using the University of Bolton as a case study. It also intends to verify the main findings from the literature review via employing a case study approach and hence make comparisons between the national trends of ELearning usage and the chosen case. The main research findings from this study are presented in this paper.
Enterprise resource planning (ERP) systems are integrated information systems inter-connecting different functional areas within organisations. It has been widely implemented by large manufacturers globally to enhance operational excellence. However, ERP in the Higher Education sector is less accepted and research in this area still remains at its infancy. Although many higher education institutions (HEIs) have implemented ERP solutions or are in the course of implementing the ERP systems, the failure rate ERP projects within HE is much higher than in other sectors. Through critically examining the existing literature the aim of this research is to develop an extended technology acceptance model (TAM) taking into account the critical factors of ERP adoption for HEIs. Two categories of these factors have been identified from literature based upon a conceptual model is developed. It was clear from reviewing the literature that the main categories of factors that have been studied extensively and shown to be key to understanding ERP adoption and acceptance are: the individual-related factors such as computer self-efficacy and organisational-related factors such as top management.
Marketing and more specifically raising brand awareness is vital for any successful organisation and its importance is demonstrated across all industry sectors. The widely adopted social media (SM) technology is believed to bring opportunities for brand awareness; and many universities worldwide have already broached the concept of using SM to communicate with potential students. However, the social media arena is deemed by many HEIs as frivolous, and the significance of SM is yet widely realised. This research will look at the power behind social media technology; the main focus is to explore whether the utilisation of SM technology could increase the brand awareness. In order to achieve this research aim exhaustive literature search was conducted and the available literature is systematically reviewed. The research found that although SM platforms have been exploited by most of institutions, there is little evidence to suggest that higher education is currently using social media effectively to engage with students, increase brand awareness and enhance image.
Abstract. It is no surprise that there are serious disparities between the rhetoric of education and the realities of education. Marketing of university curricula is a challenge that is increasingly becoming a difficult proposition as advances in social media (SM) are enabling prospective students to form opinions and inform their decisions like never before. Whilst the Universities and Colleges Admissions Service (UCAS) plays a central role in matching undergraduate students to courses in universities yet the same does not apply to postgraduate admissions which are sought after by a large number of applicants from overseas as well. As connectivity through the online world has rendered geography irrelevant at the same time access to course information and influence on the use of that information for deciding to register on it has become ubiquitous. This paper looks at some of the areas where SM has been successfully used. The papers then goes onto develop taxonomy of popular SM tools that are being widely used. Using this taxonomy it explores barriers and promoters that exist in the interface between universities and their audiences.
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