Indonesia memiliki potensi wisata yang berlimpah sehingga banyak sekali masyarakat yang melakukan kegiatan wisata. Setiap masyarakat memiliki jenis wisata yang disenangi serta motivasi di dalam berwisata. Maka dari itu, penelitian ini bertujuan untuk melihat hubungan antara jenis wisata yang disenangi dengan motivasi berwisata. Penelitian ini merupakan penelitian kualitatif eksploratif. Pengumpulan data dilakukan melalui kuesioner daring yang dibagikan secara bebas sehingga dimungkinkan untuk mendapat responden dari berbagai daerah di Indonesia (snowball-non-random-sampling). Data yang terkumpul selanjutnya dianalisis menggunakan analisis isi, analisis distribusi, analsis korespondensi, dan analisis cluster. Hasil analisis mengungkapkan bahwa jenis wisata yang dominan disenangi adalah wisata alam, sedangkan motivasi berwisata yang dominan adalah menghilangkan penat. Selain itu, penelitian ini menemukan bahwa hubungan jenis wisata dengan motivasi berwisata membentuk kelompok sikap di dalam berwisata yang terdiri dari kognitif, afektif, dan konatif.
Tourism has become a major contributing sector in the economies of many countries in the world, especially Indonesia. The attractiveness of Indonesia comes from a variety of potential such as nature, local wisdom, or artificial. Those attractions make tourist can be defined as many types based on their motives and activities. This research used mixed method (qualitative-quantitative) with sequential procedure strategy. The purpose of this study is to determine the type of tourists based on the correlation between the motivation of travel with tourism activities. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed qualitatively using content analysis and quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The results of the analysis revealed that there are six tourism motivations namely contemplation, social-exploration, restorative, culinary, opportunity, and novelty. In addition, there are four tourism activities namely physical activity, cognitive, affective, and adventure. The results of the correlation of motivation and tourism activities then form a pattern that shows three types of tourists such as explorer, pleasure seeker, and adventurer.
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