Tipe Wisatawan Berdasarkan Korelasi Motivasi Dan Kegiatan Di Tempat Wisata (Studi Kasus: Indonesia)

Wiyono, Bakri Prakarso Andi; Kusuma, Hanson Endra; Sinatra, Fran; Tampubolon, Angela Christysonia

doi:10.14710/tataloka.21.2.314-327

Cited by 4 publications

(4 citation statements)

References 8 publications

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“…Wisatawan muda yang belum memiliki anak akan memiliki kebutuhan yang sangat berbeda dibandingkan dengan mereka yang sedang menjalin hubungan atau baru menikah, wisatawan yang memiliki keluarga, atau yang berada pada tahap akhir kehidupan mereka (Leandro et al, 2015). Ada juga yang memiliki kebutuhan untuk melakukan penelitian lebih banyak tentang wisatawan dari berbagai negara karena pemahaman bbudaya, persepsi antar daerah dan ekspektasi mereka tentang pengalaman dan kesejahteraan yang cenderung berbeda (Swarbrooke & Horner, 2007;Wiyono et al, 2019). Di Indonesia program wisata kesehatan sangat memerlukan dukungan aspek regulasi untuk mendukung program "hexahelix".…”

Section: Permintaan Wisata Kesehatanunclassified

“…Kolaborasi antar konsep ini akan sangat memudahkan wisatawan dalam menikmati perjalanan wisatanya sehingga kepuasan dapat dirasakan antara wisatawan dengan penyedia jasa pariwisata. Paket perjalanan ini akan membuat wisatawan untuk tinggal lebih lama di suatu destinasi dan bisa menggerakkan perekonomian suatu daerah (Wiyono et al, 2019).…”

Section: Wellness Tourism Sebagai Pengembangan Pariwisataunclassified

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The Use of Wellness Tourism in Tourism Development: A Case Study in Baluwarti Village, Surakarta City

Pradipta

2023

JPK

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The development of the Covid-19 pandemic has temporarily halted the tourism service business in Surakarta, leading to the emergence of policies regarding tourist attractions and objects. The research was conducted in the Baluwarti Tourism Village, which offers health tour packages to help tourists maintain their mental and physical health during the pandemic. As a result, tourism service businesses are developing alternative tourism options such as wellness or health tourism that can combine tourism and health. Data was collected through library or library research methods and analyzed by selecting, processing, and grouping the data to make it more concise. The findings revealed that the most popular tourist objects and attractions in Surakarta were artificial and cultural attractions, with the majority of them being artificial museums. The study also found several rare tourist attractions such as the "Walking Tour Royal Wellness Tourism" tour package, Javanese Cooking Class, Dance/Gamelan Learning, Constructing Janur, Using Javanese Language, and Making Traditional Herbs/Helpers. This alternative tourism is expected to contribute to the development of tourism in Surakarta, allowing tourists to stay longer in the city with additional tour packages.

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Section: Permintaan Wisata Kesehatanunclassified

Section: Wellness Tourism Sebagai Pengembangan Pariwisataunclassified

The Use of Wellness Tourism in Tourism Development: A Case Study in Baluwarti Village, Surakarta City

Pradipta

2023

JPK

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“…In addition, there are four tourism activities of interest, namely physical, cognitive, affective, and adventure activities. The results of the correlation of motivation and tourism activities then form a pattern that shows three types of tourists, namely explorer, pleasure seeker, and adventurer [15].…”

Section: Introductionmentioning

confidence: 98%

Motivation and Media Used by Tourist When Visiting Sightseeing After Pandemic Covid-19 in Indonesia and Japan

Sherly,

Ronauli,

Kaori

et al. 2023

E3S Web Conf.

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Sightseeing are places that have the attractiveness of an area, and this makes them a place that is visited by many tourists. However, several conditions make sightseeing unknown and rarely visited by tourists, which is the main problem in this study. Through this research, we will find out the motivation of tourists to travel, the media used by tourists to get information, and the attraction of sightseeing that can attract tourists to visit. This research uses survey methods and interviews with tourists to find out the phenomenon directly when tourists visit tourist attractions in Japan and Indonesia. Japan and Indonesia became the object of research because they were affected by the aftermath of the COVID-19 pandemic in their tourist fields. There will also be further analysis of the problems faced by the two countries. Then the results of the data obtained will be analyzed descriptively, and a solution to the problem is sought. Analyzing the results of this study, we found the phenomenon that the way of getting tourist information varies by age. The younger generation uses SNS, while the older generation often uses introductions from acquaintances and maps. It was also found that Japanese people’s motivation for traveling is often to find a place to visit or to have an extraordinary experience. At the same time, Indonesians are often motivated by the desire to refresh themselves.

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“…Intrinsic motivations include the six tourist motivations, namely contemplation, exploration-social, restorative, culinary, opportunity, and novelty as well as the four tourism activities, namely physical, cognitive, affective, and adventurous activities. The correlation of motivation and tourism activities forms a pattern that shows three types of tourists, namely explorers, pleasure seekers, and adventurers (Wiyono et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Marketing Communication Model of Komodo Island in Indonesia (In the Study of Elaboraton Likelihood Model)

Putri

2021

Audience

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Tourism is one of the sources of national income. Komodo Island is one of Indonesia's priority destinations. Moreover, Komodo Island is one of the products in which the Indonesian people are highly involved. In the pandemic era, tourism activities including Komodo Island have decreased. The purpose of this research was to determine an effective marketing communication model for Komodo Island in carrying out post-pandemic activities in increasing interest in returning to Komodo Island. This research used Partial Least Square (PLS) analysis, involving 100 Indonesian travelers as samples, used the Elaboration Likelihood Model (ELT) theory and message composition theory for basic analysis. This research result are the marketing communication model for Komodo Island is the way the central route operates in the ELT. The effectiveness of marketing communication included the elements of communication tools, types of arguments, and message quality. Repetition in this model was not an important aspect, while prior knowledge and strategies for message acquisition were important. The internal motivation was a variable that became important for achieving tourists’ satisfaction and interest in repeated visits. Keywords: ELT; Komodo Island; Marketing Communication; Messages; Model Abstrak Pariwisata merupakan salah satu sumber pendapatan negara. Saat ini di era pandemic terjadi penurunan kegiatan pariwisata termasuk di Pulau Komodo. Pulau Komodo adalah salah satu destinasi prioritas Indonesia. Terlebih pulau Komodo merupakan salah satu product high involvement untuk masyarakat Indonesia. Untuk itu penelitian ini dilakukan guna mengetahui model marketing komunikasi efektif destinasi Pulau Komodo sehingga setelah pandemic dapat dilakukan serangkaian kegiatan guna meningkatkan kembali minat kunjung ulang ke Pulau Komodo. Penelitian ini menggunakan analisis PLS melibatkan 100 sample dengan teori Elaboration Likelihood Model (ELT) dan teori penyusunan pesan. Penelitian ini menunjukkan bahwa model marketing komunikasi destinasi Pulau Komodo merupakan cara kerja central rute dalam ELT. Efektivitas marketing komunikasi terdiri dari elemen tools komunikasi, tipe argument dan kualitas pesan. Pengulangan dalam model ini bukan merupakan bagian yang penting namun pengetahuan utama dan strategi pemenuhan perolehan pesan merupakan elemen konstruksi yang penting. Motivasi internal merupakan variable yang menjadi penting untuk mencapai kepuasan wisatawan dan minat kunjung ulang. Kata kunci: ELT; Marketing Komunikasi; Model; Pesan ; Pulau Komodo

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Tipe Wisatawan Berdasarkan Korelasi Motivasi Dan Kegiatan Di Tempat Wisata (Studi Kasus: Indonesia)

Cited by 4 publications

References 8 publications

The Use of Wellness Tourism in Tourism Development: A Case Study in Baluwarti Village, Surakarta City

The Use of Wellness Tourism in Tourism Development: A Case Study in Baluwarti Village, Surakarta City

Motivation and Media Used by Tourist When Visiting Sightseeing After Pandemic Covid-19 in Indonesia and Japan

Marketing Communication Model of Komodo Island in Indonesia (In the Study of Elaboraton Likelihood Model)

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