Fenomena pergeseran media komunikasi kearah IoT (Internet of Things) sebagai salah satu model komunikasi saat ini harus disikapi positif oleh pemerintah daerah untuk bisa berinovasi untuk meningkatkan performance organisation management and public service improvement. e-government adalah sebuah bentuk media komunikasi, dimana media didefinisikan sebagai “The Extension of Man” (media itu perluasan manusia). Dengan menggunakan metode deskriptif analisis dan studi literature dengan focus penelitian pada Dinas Komunikasi dan Informatika Kota Surabaya selaku pemegang amanat untuk mengelola informasi dan dokumentasi teknologi informasi di lingkungan pemerintahan Kota Surabaya sesuai dengan keputusan Walikota Surabaya Nomor: 188.45/24/436.1.2/2015. menghasilkan tingkat kematangan e-government di Kota Surabaya telah memenuhi pemeringkatan pada level 4. Sehingga sudut pandang ilmu komunikasi mengatakan, tingkat kematangan layanan e-governemen sebagai media komunikasi government to government, government to citizen, government to business. dimana media adalah “The Extension of Man”, Dengan tujuan kemudahan dalam melakukan komunikasi maka layanan e-government diharapkan dapat menjadi media komunikasi untuk mempercepat pertukaran informasi, menyediakan sarana layanan dan kegiatan transaksi dengan warga masyarakat (G2C), kepada pelaku bisnis (G2B), dan tentunya dengan pihak pemerintah sendiri (G2G)The phenomenon of communication media shift towards IoT (Internet of Things) as one of the current communication model must be responded positively by local government to be able to innovate to improve organizatin management and public service improvement performance. e-government is a form of communication media, in which the media is defined as "The Extension of Man" (the medium is human extension). By using descriptive method of analysis and literature study with focus of research at Surabaya City Communications and Informatics Office as the holder of the mandate to manage information and documentation of information technology in Surabaya city government in accordance with the decision of Mayor of Surabaya Number 188.45 / 24 / 436.1.2 / 2015. resulted in the maturity level of e-government in the city of Surabaya has fulfilled the ranking at level 4. So the perspective of communication science said, the maturity level of e-governemen service as a medium of communication between government to government, government to citizen, government to business. where the media is "The Extension of Man", With the purpose of ease of communication, e-government services are expected to become a medium of communication to accelerate the exchange of information, provide facilities and activities of transactions with citizens (G2C), to the business (G2B) , and certainly with the government itself (G2G)
Abstract. The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that they can win the competition in the midst of increasingly sharp business competition. The ability to adapt and innovate quickly and precisely by involving various digital communication media and marketing technology will have a positive influence on the company. ALAMI is a digital-based sharia financial product brand (financial technology), where the name ALAMI is taken from the prefix of the verse in the Al-Quran, namely "Alif, Lam, Mim" which is then shortened to ALAMI. This study aims to determine the activities of digital integrated marketing communication (DIMC) in digital financial technology (fintek) products ALAMI, which consist of digital advertising, digital personal selling, digital sales promotion, digital public relations and digital direct marketing. This study uses a qualitative approach that focuses on the concept of integrated marketing communication (IMC) Kotler (2008) which consists of advertising, personal selling, sales promotion, public relations and direct marketing conducted digitally for financial technology products ALAMI. The main conclusion of this research is that the application of digital integrated marketing communication in digital financial products ALAMI can be done well, and is efficient in terms of costs. The concept of digital integrated marketing communication (DIMC) is a form of transformation of the concept of integrated marketing communication (IMC) whose implementation activities are adjusted to technological developments and the characteristics of the current digital industry. Abstrak. Perkembangan teknologi informasi dan komunikasi kini telah berdampak besar terhadap dunia industri di Indonesia. Perubahan model industri kearah digital memberikan pengaruh besar pada kegiatan pemasaran yang dilakukan oleh perusahaan agar dapat memenangkan kompetisi ditengah-tengah persaingan bisnis yang semakin tajam. Kemampuan melakukan adaptasi dan inovasi dengan cepat dan tepat dengan melibatkan berbagai media komunikasi digital dan teknologi pemasaran akan memberikan pengaruh positif kepada perusahaan. ALAMI adalah sebuah merek produk keuangan syariah berbasis digital (financial technology), dimana nama ALAMI ini diambil dari awalan ayat dalam Al-Quran, yaitu “Alif, Lam, Mim” yang selanjudnya disingkat menjadi ALAMI. Penelitian ini bertujuan untuk mengetahui aktifitas digital integrated marketing communication (DIMC) pada produk digital financial technology (fintek) ALAMI yang terdiri dari digital advertising, digital personal selling, digital sales promotion, digital public relation dan digital direct marketing. Penelitian ini menggunakan pendekatan kualitatif yang memfokuskan pada konsep aktifitas Integrated Marketing Communication (IMC) Kotler (2008) yang terdiri dari advertising, personal selling, sales promotion, public relation dan direct marketing berbasis digital untuk produk financial technology ALAMI. Kesimpulan utama dari penelitian ini adalah bahwa penerapan digital integrated marketing communication pada produk keuangan digital ALAMI dapat dilakukan dengan baik, dan efisien dalam segi biaya. Konsep digital integrated marketing communication (DIMC) adalah salah satu wujud dari trasformasi konsep integrated marketing communication (IMC) yang implementasi kegiatannya disesuikan dengan perkembangan tekonology dan karakteristik industry digital saat ini.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.