Employer branding is an intriguing junction of marketing and human resource management, where the positive intangible perception of the employer makes the organization a valuable. It is antecedents and outcomes have been tried and tested. However, there is a need to empirically test how employer branding lures the employees to perform well and to remain loyal to the employer. This study aimed to find the mediating impact of employee engagement between the relationships of employer branding and performance of the employees and their intention to stay in the companies. By using the structural equation model (SEM), the results revealed the full mediation role of employee engagement in between employer branding and employee performance and their intention to stay. This study implies that the bank needs to induce employees to remain engaged, as, with this, the performance and talent retention will yield.JEL Classification: D23, M31How to Cite:Samo, A. H., Talreja, S., Bhatti, A. A., Asad, S. A., & Hussain, L. (2020). Branding Yields Better Harvest: Explaining The Mediating Role of Employee Engagement in Employer Branding and Organizational Outcomes. Etikonomi: Jurnal Ekonomi, 19(1), 77 – 94. https://doi.org/10.15408/etk.v19i1.12320.
Gender-based stereotypes have hampered gender equality in the workplace opportunities, and females face identity crises and labeling by their coworkers, which mitigates their chances to climb on the ladder of Leadership. This study strived to explore female coworkers' perceived identity and the transformation in that perception when those females become leaders and the role of stereotypical thinking in it. With the qualitative approach, this study used case study methods. This research collects the data through nineteen in-depth interviews from private companies, and a framework developed using thematic analysis. The results revealed that employees positively perceive their female coworkers, but they are perceived with stereotypes and negativity when they become their leaders. Organizations need to initiate grooming programs when they promote females for harmony and a productive environment.JEL Classification: M10, M54How to Cite:Baloch, M. N., Samo, A. H., Bhatti, A. A., Bhughio, M. B., & Zeb, S. (2021). Position and Prejudice: Exploring the Stereotypical Transformation of Female Identity at Workplace. Etikonomi, 20(1), 137 – 152. https://doi.org/10.15408/etk.v20i1.15275.
A strong banking system is essential for driving economic growth and improving social welfare, particularly in developing nations such as Pakistan. This is because the banking sector serves as the backbone of the economy. Therefore, stability and performance in the banking system are paramount for sustained progress and prosperity. Pakistan's banking system has undergone significant changes due to comprehensive reforms that were implemented following the 1990 financial crisis at the local level. As a result, the system has undergone a fundamental transformation. The primary objective of our study is to present novel findings on the current government of the country's banking Sector. To evaluate the performance levels of banks in Pakistan, we conducted a non-parametric data envelopment analysis (DEA) that compared the performance of Islamic Vs. Traditional Banks. We calculated the shadow return on equity (SROE) by formulating a frontier cost function specification that is constrained by capitalization. Furthermore, we investigated the relationship between performance and shadow return on equity using a panel vector auto regression (PVAR) framework. Lastly, we examined the scale economies within the banking Sector in Pakistan, and our results have significant implications for regulatory decision-making and analysis.
The makeup industry is a well-known and fast-progressing industry around the world however; they are from a time facing problems. As makeup industries are evolving there is quite an amount of setback and scandals too that they have to face because of the increasing feminine point of view, changes in mindsets, generation change, discouraging advertisement old strategies, increase in offensiveness, and the most horrified one increasing of chemicals that harm. This irresponsibleness had started to put a publicity burden and lawsuits on their shoulders too. This study adopted a questionnaire with a valid sample size of 93. Through SPSS (Statistical Package for the Social Sciences), the tests for normality, validity, correlation, exploratory factor analysis, and regression analysis were conducted. The study found that the product, placement, branding, physical evidence, perspective from makeup users, and usefulness of the advertising content, all have and negative impact on the makeup industry. The study has validated all the results. We also find that the usefulness of advertising content plays an important moderating role in the relationships between product offerings as destination and make-up society. The makeup industry will benefit from the findings of this study in developing beneficial strategies for the promotion of makeup usage, which can be used in future studies as well.
This study investigates the dividend policy in the chemical industries and how it affects market prices. From 2013 to 2022, information was gathered from sixteen out of the twentysix companies in Pakistan's chemical sectors. Panel data have been examined for fixed effect models (categories of panel model). Software called Eviews was used for analysis. On the dataset, the Levin li chu, Hauseman, Wald, VIF, Tolerance, Durban Watson, Normality and Homosedacity tests were run. Except for Profit after Tax, all explanatory factors are shown to be significant. Because dividend policy has an impact on share prices, it means that dividend policy proxies are significant in all financial decision -making. Firms must thus develop a dividend policy based on the current market price. This research represents the natural tendency of stock purchasers to be price concerned. An empirical analysis of these industries in Pakistan demonstrates unequivocally that the idea of dividend relevance is widely accepted.
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