This study was conducted with consumers consuming and not consuming organic products in six regions in Turkey classified in terms of development levels according to socio-economic development index values. The aims of the study were to compare the socio-economic aspects of consumers and to reveal the factors affecting the organic product purchasing behaviors of consumers. In the research, a survey was conducted with a total of 1494 consumers in 32 provinces, who consumed and did not consume organic products. Logistic regression analysis was used to analyze the factors affecting consumers' tendency to consume organic products. It was determined that consumers who consumed organic products were slightly younger than consumers who did not, and their monthly food expenditures were higher. It was determined that the education level of consumers who consumed organic products was higher. In addition, it was determined that the non-working and retired occupational groups were more dominant in the consumer group that did not consume organic products. According to the results, it was determined that the gender of the consumers, the education period, the presence of children in their households, the person doing the food shopping in the household, the monthly food expenditures and the organic product consumption of the region they lived in affected the organic product consumption status positively.
The main purposes of this study were to analyze the attitude and behavior of the consumers regarding to purchase of the organic food, the socio-economic comparison of the consumers consuming and non-consuming organic food and to determine the organic food consumption in consideration of different regions. This research was carried out by a questionnaire study with 1494 consumers, consuming organic and non-organic products in six regions in accordance with their socio-economic development index values. By making use of average, percentage and cross tables during the analysis of the data obtained, some of the socio-economical characteristics of the consumers were determined. Factor analysis was used to evaluate the attitudes of the producers consuming organic products regarding the organic products. 25.60% of the consumers in the first region, 47.59% of the consumers in second region, 31.33% of the consumers in third region, 20.48% of the consumers in fourth region, 27.11% of the consumers in the fifth region, 13.86% of the consumers in sixth region declared that they were consuming organic food. Associated with showing and alteration according to the regions, the most consumed organic products were, in respectively, egg, fruit, milk, vegetable. While the 91.30% of the consumers that did not consume organic prod-ucts in the first region, so did the 94.74% of the third region, 92.42% of the fourth region, 94.21% of the fifth region, 95.80% of the sixth region expressed a positive opinion about consuming organic products, this ratio was determined as 78.16% in the second region.
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