Purpose
This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity.
Design/methodology/approach
A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM.
Findings
PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB.
Practical implications
The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers.
Originality/value
The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended.
This paper aims to investigate the impact of sustainable practices especially sustainable production and sustainable supplier management on supply chain performance. This empirical study demonstrates the contextual examination of sustainable practices especially with reference to an emerging economy like Pakistan. Survey was employed to collect data from 100 Food Manufacturing Firms. Exploratory Factor Analysis and Structure Equation Modeling were used through AMOS to test hypothesis. The results reveal that sustainable production and sustainable supplier management both significantly impact triple bottom line. However, sustainable production generates stronger impact on social performance, while, sustainable supplier management significantly effects environmental performance. Additionally, the findings provide valuable insights regarding the use of sustainable production and sustainable supplier management and their impact on supply chain performance. Finally, it propagates utility of ecological value chain management mentioning the impact of couple of sustainable practices on tipple bottom line.
This chapter aims at presenting a thematic analysis of 64 research articles on religious tourism published from 2009 to 2020 by adopting a systematic literature review method. The results indicate that prominent topics discussed were amplification of concepts, tourist motivations, and experience. The evolution of religious tourism concept through nexus of diverse scholarly terms, related domains, and religious practices needs a comprehensive literary debate to refine the subject. The socio-economic impact of religious tourism also calls for the enrichment of topics on scholarly and practical grounds. Issues such as host and tourist behavior, social interaction, visitor management, marketing components, and the role of media need to be explored for the progression of religious tourism in line with sustainability. The chapter contributes to the literature by proposing a three-dimensional model focusing on the role of media and potential research domains for further exploration.
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