Marriage Websites in Turkey: A gender oriented analysis of media's influence on self-presentationIn this article, the profile photos of 1200 users (50 % male, 50 % female) who are subscribed to "Islamic" and "Scientific marriage websites in Turkey are analyzed using qualitative content analysis. Gender display categories of Goffman (1987) and Kang (1997) are implemented together with shooting angle categories of Kress and van Leeuwen to analyze the visual content of marriage website users' profile pictures. Additionally, the self-presentation of users through their profile pictures are investigated with other categories (location, dressing / make up). The results reveal that the representation of gender in mainstream media share considerable similarities with the self-presentation of marriage websites users in Turkey and the profile pictures of "Islamic" and socalled "Scientific" marriage websites users reproduce the existing gender stereotypes in mainstream media.
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