Research was conducted at Mexalminuz Clothing in Kudus. The purpose of this study was to find out how much the benefits of social media to increase sales volume at Mexalminuz Clothing in Kudus. The purpose of promotion is to convey information, position the product, persuade consumers to like the product, increase and control sales volume, and can influence consumer spending decisions. If this promotional strategy is carried out properly, it will have a good impact on the sustainability of Mexalminuz Clothing in Kudus because there is quite a lot of potential to introduce products and conduct sales activities through the use of social media Facebook and Instagram. This research is a field research with a qualitative descriptive approach, the data used are primary data and secondary data. With data collection techniques in the form of interviews, observations, questionnaires, and documentation. The population used is 2 managers of Mexalminuz Clothing in Kudus and the sample to see customer responses is 4 people with indicators of respondents making purchases in the last 1 month. The results of this study are advertising using social media Facebook and Instagram, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees.
Penelitian ini dilakukan pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim yang berbelanja ønline di Shopee. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kontribusi pengaruh iklan dan word of mouth terhadap minat beli baik secara parsial maupun simultan pada Shopee. Metode penelitian yang akan digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif. Pada penelitian ini yang menjadi unit analisisnya adalah individu yaitu Mahasiswa Fakultas Ekonomi Kelas Regular Sore Universitas Nasional Pasim yang berbelanja online di Shopee. Sampel dalam penelitian ini sebanyak 126 responden. Pengambilan sampel acak bertingkat proporsional adalah teknik penarikan sampel yang digunakan dalam penelitian ini. Metode analisis menggunakan analisis regresi linear berganda, selain itu juga dilakukan pengujian validitas dan reliabilitas instrumen penelitian. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh baik secara parsial maupun simultan pada variabel eksogen (iklan dan word of mouth) terhadap variabel endogen (minat beli). Implikasi dari penelitian ini bahwa Shopee dapat meninjau kembali pesan/caption dengan memperjelas keterangan dari gambar yang ditampilkan, memperhatikan hal-hal terkait informasi negatif yang biasanya mudah sampai dari konsumen ke konsumen dan meningkatkan pelayanan agar konsumen merasa puas.
This research was conducted on Shopee Consumers at PT. Gucci Ratu Textile Cimahi City. The purpose of this study was to determine how big the contribution of the influence of product display and Electronic Word Of Mouth on purchasing decisions either partially or simultaneously at Shopee. The research method that will be used in this research is descriptive method and associative method. In this study, the unit of analysis is the individual, namely the Dyeing-Finishing Department employee at PT. Gucci Ratu Textile Cimahi City who shop online at Shopee. The sample in this study was 129 respondents. Proportional stratified random sampling is the sampling technique used in this study. The method of analysis used multiple linear regression analysis, besides that, the validity and reliability of the research instrument were also tested. Based on the results of the study, it shows that there is an influence either partially or simultaneously on exogenous variables (product appearance and Electronic Word Of Mouth) on endogenous variables (purchase decisions). The implication of this research is that Shopee can review the differences in product display design at Shopee with other online shops to make it more attractive, pay attention to information regarding product prices that must be in accordance with market prices, and increase consumer satisfaction in terms of providing discounts.
The purpose of this research was to find out how much the contribution of the influence of the human resources competency and utilization of information technology on performance of employees of Padalarang District Office, West Bandung Regency. The method of this research is descriptive and associative methods. The analysis unit of this research is 30 employees of Padalarang District Office, West Bandung Regency. The sampling technique in this study is census method. The analysis method used multiple linear regression analysis. The validity and reliability tests were used to test the research instruments. Based on the results of the research, it shows that there is an influence either partially and simultaneously on exogenous variables (human resources competency and utilization of information technology) on endogenous variable (performance of employees). Hopefully this research can make contribution on employees of Padalarang District Office, West Bandung Regency to increase the competencies and maximize the utilization of the information technology so they can increase the performance of employees and the quality of public service.
Penelitian ini bertujuan untuk mengetahui pengaruh Kinerja promosi dan Kinerja pelayanan perusahaan terhadap Nilai Pelanggan serta implikasinya terhadap Kepercayaan pelanggan pest management diwilayah metropolitan Bandung Raya). Populasi dalam penelitian ini adalah pelanggan pest management, sedangkan sampel dalam penelitian ini adalah sebesar 346 responden dengan menggunakan teknik penentuan sampel stratified Purposive Sampling. Untuk menjawab masalah penelitian dan pengujian hipotesis penelitian maka digunakan teknik analisis path. Implikasi manajerial dalam penelitian ini adalah kepercayaan pelanggan pest management diwilayah metropolitan Bandung Raya. Metoda penelitian yang digunakan dalam penelitian ini adalah metode deskriptif analisis dengan populasi sebanyak 2550 pelanggan. Teknik analisis data yang digunakan adalah Teknik Analisis Korelasi untuk mengetahui derajat keeratan hubungan antara variabel. Dengan penelitian dan teknik Analisis Jalur guna mengetahui seberapa besar pengaruh baik langsung maupun tidak langsung. Dalam oprasionalisasinya digunakan bantuan sofware SPSS 22. Hasil penelitian menunjukkan bahwa Kinerja promosi berada pada kategori Kurang, Kinerja Pelayanan berada pada kategori cukup baik, Nilai Pelanggan berada pada kategori kurang dan Kepercayaan pada kategori cukup baik. Hasil penelitian menunjukkan bahwa 1) Kinerja Promosi berpengaruh terhadap Nilai Pelanggan 2) Kinerja Pelayanan perusahaan berpengaruh terhadap Nilai pelanggan, 3) Nilai pelanggan berpengaruh terhadap Kepercayaan, 4) Kinerja Promosi tidak berpengaruh terhadap kepercayaan pelanggan, 5) Kinerja Pelayanan perusahaan tidak berpengaruh terhadap Kepercayaan serta 6) Secara keseluruhan , Nilai pelanggan adalah satu-satunya konstruk yang dapat mempengaruhi pelanggan. Pengaruh Kinerja promosi terhadap nilai pelanggan sebesar 0.191. Pengaruh langsung kinerja pelayanan terhadap nilai pelanggan sebesar 0.286 sehingga pengaruh totalnya 0.477 atau 47,7% . Pengaruh nilai pelanggan terhadap kepercayaan sebesar 0,819.. menunjukkan koefisien determinasi sebesar 81,9% dan Pye 18,1%, dari variabel Nilai pelanggan terhadap kepercayaan
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