Pengaruh Iklan di Instagram Dan Word Of Mouth Terhadap Minat Beli Online Melalui Aplikasi Shopee: Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim

Muhiban, Ayi; Permatasari, Yanti

doi:10.22437/jssh.v5i2.15789

Cited by 2 publications

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“…One of the trading platforms that is popular among the public is Shopee, which was officially introduced in Indonesia in December 2015 by the company PT Shopee International Indonesia (Hardianti 2019). After being introduced, Shopee has experienced incredibly fast growth, even in 2021, the application has been downloaded 203 million times (Dihni 2022).…”

Section: Introductionmentioning

confidence: 99%

The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung

Salma,

Ekawati,

Anggraeni

2024

reslaj

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The development of the digital world is driving transformation in the world of retail and finance. Currently, e-commerce has presented a variety of payment methods with the aim of ensuring consumer comfort and convenience in carrying out transactions. One of the trending payment features is Shopee Paylater. The aim of this research is to analyze the influence of service quality and lifestyle on purchasing decisions using Shopee Paylater in Bandar Lampung. The method in this research uses a quantitative approach. The data source in this research is primary data obtained from 114 respondents using Shopee Paylater in Bandar Lampung using accidental sampling technique. The data analysis used is multiple linear regression analysis using SPSS version 22 software. Based on the results of this research, it shows that the regression results for the service quality variable show a positive correlation of 0.262. Apart from that, the results of the T test show that tcount 2.630 > ttable 1.65833, meaning that the service quality variable influences purchasing decisions using Shopee Paylater. And the regression results for lifestyle variables show a positive correlation of 0.370. Apart from that, the results of the T test show that tcount 3.710 > ttable 1.65833, meaning that lifestyle variables influence purchasing decisions using Shopee Paylater.

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Section: Introductionmentioning

confidence: 99%

The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung

Salma,

Ekawati,

Anggraeni

2024

reslaj

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“…It is marked by the increasingly sophisticated equipment of facilities and infrastructure that support every activity in meeting human needs and making it easier for us to communicate, find information, access world news to shop online via the internet. The internet has changed people's lifestyles, one of which is in terms of online shopping habits through e-commerce sites or applications [1]. The rapid development of globalization flows has made the existence of telecommunications and application media as connecting media very important for society.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Perceived Service Quality on Purchase Intention with Trust Plays a Mediating Role and Perceived Risk Plays a Moderating Role in Online Shopping

Putra¹,

Lestari²

2023

AJEBA

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The research is included in a causal study that aims to test the effect of perceived service quality on purchase intention with trust playing a mediating role and perceived risk playing a moderating role in shopping Online. The hypotheses based on general theories are formulated using deductive reasoning as a foundation. Using the Likert scale, which falls under the interval category, a number of statements on the questionnaire were used to measure the four variables. Based on sample determination methods, questionnaires were distributed to those who met the criteria for research respondents to collect data. The Sobel test was used as a foundation for hypothesis testing and the data were gathered and analyzed using Simple, Multiple, and Moderated Regression Analysis (MRA). The findings of this study can be used as a guide to comprehend the traits of online shoppers for the fashion industry and serve as a foundation for developing future marketing plans to boost sales turnover during the Covid-19 pandemic, about which many business actors in the industry have complained that turnover has decreased noticeably during the pandemic. The findings revealed that Perceived Service Quality has a significant impact on Trust, Perceived Service Quality has a significant influence on Purchase Intention, and Trust has a significant influence on Purchase Intention, Perceived Risk does not affect Purchase Intention, Perceived Risk does not play a part in moderating variables that influence Trust in Purchase Intention, and Perceived Risk has no impact on Purchase Intention and has no significant impact on it.

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Pengaruh Iklan di Instagram Dan Word Of Mouth Terhadap Minat Beli Online Melalui Aplikasi Shopee: Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Nasional Pasim

Cited by 2 publications

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The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung

The Influence Of Service Quality and Lifestyle On Purchase Decisions Using Shopee Paylater In Bandar Lampung

The Influence of Perceived Service Quality on Purchase Intention with Trust Plays a Mediating Role and Perceived Risk Plays a Moderating Role in Online Shopping

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