Background: The cases of Covid-19 in Indonesia continues to increase, various policies have been set by the government to prevent cases increase, one of which is the implementation of the vaccination program. However, there are still people who are hesitant or afraid to COVID-19 vaccination. Based on a survey conducted by the Indonesian Ministry of Health in 2021, some of the most common reasons for refusing the COVID-19 vaccine are related to vaccine safety (30%); doubts about the effectiveness of the vaccine (22%); distrust of vaccines (13%); concern about side effects such as fever and pain (12%); and religious reasons (8%).Objectives: To Analyze the relationship between vaccination status and gender with level of confidence to use of Covid-19 vaccination in the community.Methods: Observational research using a survey approach, cross-sectional study design. The population is adults who access the Healthy People Mall program in Banyuwangi, with a total sample of 437. Conducted from March to October 2021. Collecting data by studying literature and distributing online questionnaires using google forms. The level of confidence is obtained from the total score of 3 confidence indicators. Processing and analysis of research data using the Chi-square test.Results: 87.8% of females and 82% of males were vaccinated. A significant relationship between the level of confidence to use of the Covid-19 vaccine and vaccination status (P-value = 0.000), and no relationship between the level of confidence to use of the Covid-19 vaccine and gender (P-value = 0.124).Conclusions: The Majority of people who access the Healthy People Mall in Banyuwangi are vaccinated. The proportion of vaccinated, women is higher than men. The variable that has a relationship with the level of confidence in the use of the Covid-19 vaccine is vaccination status, while gender does not have a relationship.
The COVID-19 pandemic has changed people's behavior to be reluctant to visit health facilities, especially hospitals. This has an impact on cash flow and makes hospital business competition more stringent, so it's necessary to determine a strategy to maintain patient loyalty. The purpose of this study to analyze the effect of customer relationship marketing on patient loyalty in hospital and identify supporting strategies that the hospital use as competitiveness with other hospitals. This research method is a literature study with inclusion criteria are journal discussing the topic of customer relationship marketing to patient loyalty in hospitals, and published between 2014-2020. The independent variable in this study is customer relationship marketing, and the dependent variable is patient loyalty. The database used are Google Scholar, Science Direct, and El Sevier. From database, 5 journals were obtained that were per the research objectives. Besides that, searching for news articles as supporting information. The results show a positive effect of customer relationship marketing on patient loyalty. Conclusion application of CRM still needs to be balanced with several indicators in developing a strategy, including infrastructure, management of product quality, service innovation, service quality, human resource management, ability to handle patient conflicts, and customer relationship management. Keywords : Customer Relationship Marketing, Patient loyalty, Pandemic Covid-19, Hospital, Strategies.
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