Start-ups play a fundamental role in the economy and have contributed enormously and effectively to solving economic and social issues. However, despite the significant environmental hazards the world is experiencing, the environmental dimension of its contribution is still significantly low, and the transition to green start-ups is still in its infancy especially in developing countries. The aim of the paper is to identify the factors that influence students’ intentions to create green start-ups. Based on a convenience sample of 248 university students, a multiple regression analysis was performed to test our extended model. The empirical findings show that attitudes, subjective norms, perceived behavioural control (PBC), and environmental awareness positively influence the intention to create green start-ups. In addition, the findings demonstrate that students have a low level of environmental awareness. Based on the results, suggestions are provided on how to motivate university graduates to create green start-ups.
The corporations' irrational behavior and individuals' alike had a disastrous effect on the environment due to increasing energy consumption and causing a massive squandering of natural resources. That prompted researchers and practitioners worldwide (in developed and developing countries) to consider and pay immense attention to saving energy behavior. Hence, this chapter seeks to identify the factors that affect the intention to purchase energy-efficient home appliances in Algeria. Data were collected using a convenience sample; consumers in three cities were invited to participate in a questionnaire survey. The analysis was ultimately conducted on 193 valid questionnaires. The findings revealed that attitude, subjective norms, perceived behavioral control (PBC), and environmental awareness positively impacted the intention to purchase energy-efficient home appliances. Therefore, this chapter provides relevant policy recommendations on stimulating consumer's intention to purchase energy-efficient home appliances.
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