Predicting Students’ Intentions to Create Green Start-ups: A Theory of Planned Behaviour Approach

Abstract

Start-ups play a fundamental role in the economy and have contributed enormously and effectively to solving economic and social issues. However, despite the significant environmental hazards the world is experiencing, the environmental dimension of its contribution is still significantly low, and the transition to green start-ups is still in its infancy especially in developing countries. The aim of the paper is to identify the factors that influence students’ intentions to create green start-ups. Based on a convenience sample of 248 university students, a multiple regression analysis was performed to test our extended model. The empirical findings show that attitudes, subjective norms, perceived behavioural control (PBC), and environmental awareness positively influence the intention to create green start-ups. In addition, the findings demonstrate that students have a low level of environmental awareness. Based on the results, suggestions are provided on how to motivate university graduates to create green start-ups.

Antecedents of physicians' intentions to engage in digital volunteering work: an extended technology acceptance model (TAM) approach

“…Hence, it is logical for volunteers to gravitate away from the traditional form to the new form of volunteering. Our results support the findings of a study carried out by Bouarar et al (2021), which revealed that "fear of COVID-19" was the strongest antecedent of intention. Lachance (2020) noted that perceived COVID-19 threats limited traditional volunteer activity, while revealing that COVID-19 created great opportunities for digital volunteering.…”

Intentions to Adopt Ecopreneurship With Moderating Effect of Collectivism: A Case of Sme Sector of Pakistan

“…Great number of scholars have made use of TPB theoretical underpinning in their investigations of pro environmental behavior. Some of these studies integrated previous research or expanded on the paradigm offered by TPB (Bouarar, Mouloudj, Makhlouf & Mouloudj, 2022;Romero & Rodríguez, 2022). Despite the fact that TPB is generally helpful, number of research have attempted to enhance explanatory power of this theory by including other variables inside TPB model.…”

“…It is impossible to deny that TPB-based research has several theoretical benefits when applied to the field of entrepreneurship (Romero-Colmenares & Reyes-Rodríguez, 2022). TPB model has been used on number of occasions by several researchers on entrepreneurship for purpose of identifying entrepreneurial intents; nevertheless, its capacity to explain the desire to engage in sustainable entrepreneurship has not been thoroughly investigated (Bouarar et al, 2022). Many researches in this field have discovered the considerable beneficial influence of attitudes on entrepreneurial intentions.…”

Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

“…We identified a few studies that extended TPB with variable pandemic-related fears towards OFS (Pal et al, 2022). Bouarar et al (2021) augmented TPB with trust and COVID-19 fear variables and observed that COVID-19 fear, together with subjective norms and attitudes, improves a user's inclination to use OFS. However, studies discussing consumers' protective motives with the use of OFS are not very elaborate and research in the field is still underway (Truong & Truong, 2022).…”

“…Subjective norms define an individual's perceived social influence for getting or not getting involved in a certain behaviour or action (Bouarar et al, 2021). It explains the user's association with reference groups, which are used as a basis to refer to certain behaviour or perceptions.…”