Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh secara parsial maupun simultan Store Atmosphere (Suasana Toko) sebagai X1 dan Product Variations (Keragaman Produk) sebagai X2 terhadap Kepuasan Konsumen (Y), serta mengetahui variabel independen manakah yang paling dominan berpengaruh. Jenis penelitian yang digunakan adalah penelitian kuantitatif deskriptif. Teknik pengambilan sampel yang digunakan yaitu incidental sampling dengan sampel sebanyak 100 orang konsumen Ayu Citra Store Jombang. Peneliti menggunakan analisis statistik deskriptif, uji kualitas data (uji validitas dan reliabilitas), uji asumsi klasik (uji normalitas, multikolinieritas, dan heteroskedastisitas), serta uji hipotesis (uji regresi linier berganda, uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R2)). Hasil penelitian ini menunjukkan bahwa variabel Store Atmosphere dan Product Variations berpengaruh positif dan signifikan secara parsial dan simultan terhadap variabel Kepuasan Konsumen dengan nilai signifikansi parsial sebesar 0,004 dan 0,001, sedangkan nilai signifikansi simultan sebesar 0,000. Product Variations memiliki pengaruh paling dominan terhadap Kepuasan Konsumen dengan nilai signifikansi sebesar 0,001.
Background: The effects of many economic policy packages aimed at promoting economic growth in Indonesia are thought to have fallen short of expectations. The primary factors are policies that are still reactive and the timing of execution. Aim: This study's goal is to examine how economic development in Jombang's Ngusikan Subdistrict is related to village economic policy packages. Method: This study employed a quantitative methodology with non-experimental fact exposure. Primary information was gathered from surveys of village administrators and local leaders. Secondary data come from documents or directly from linked persons during direct interviews. data analysis utilizing the F-test and simple and fictitious regression correlation analysis. Findings: The development of the economy of Jombang's Ngusikan Subdistrict is significantly influenced by the road and electrical infrastructure. However, in Ngusikan Subdistrict, Jombang District, telephone and water facilities do not significantly affect economic growth. But concurrently, every aspect of the fiscal decentralization strategy has a large impact on the rate of economic expansion in the Ngusikan Subdistrict, Jombang District.
The aim of this study was to analyze (1) the influence of Population Growth Rate, Economic Growth, Inflation and Investment Rate on Open Unemployment Rate, (2) the effect of Population Growth Rate, Economic Growth, Inflation Rate, Investment on poverty level indirectly through Open Unemployment Rate. The analysis used is path analysis. The results of the study (1) The rate of population growth has a negative and significant effect on economic growth; (2) Economic growth has a positive and significant effect on the inflation rate; (3) The level of inflation has a negative and significant effect on investment; (4) The rate of population growth has a negative and significant effect on the Open Unemployment Rate; (5) Economic growth has a negative and significant effect on the Open Unemployment Rate; (6) Inflation rate has a positive and significant effect on the Open Unemployment Rate; (7) Investment has a positive and significant effect on the Open Unemployment Rate; (8) The number of Open Unemployment has a positive and significant effect on the Poverty Level.
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