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The present study aimed to examine the role of manager attitude (MA) on enhancing employee performance (EP) at the tourism and travel institutions (TTI) in Jordan. The study population consists of 3700 employees at the TTI located in the capital of Jordan (Amman) as most of institutions located their (97%). A randomly sampling technique was employed at the present study. Collected data were analyzed using Statistical Packages for Social Sciences (SPSS) program. The researcher distributed 132 questionnaires, 123 of them were returned, which forms 93% of the sample. The study found a statistical significant influence of MA on EP in general. More specifically, the results showed that there is a statistically significant impact of MA on the three dimensions of EP (quality of work, quantity of work and speed of work achievement). The researcher accounts these results that the concept of MA helped people at the organization to become more effective in carrying out of their duties to improve organizational performance through the increasing level of individual competences. Finally, further research opportunities could enrich the understanding of MA and EP at the Jordanian TTI has been verified.

The purpose of this study is to investigate the role of incentives on employee performance for the employees of the Jordanian tourism and travel institutions. Statistical packages for social sciences (SPSS) program were used for descriptive analysis. for the purpose of this study, the sample was chosen randomly and it consisted of 28 institutions found in Amman. As for the respondents of the sample, they were 44 employees who received 44 questionnaires. 41 questionnaires were returned, which forms 93% of the sample. The main findings indicate that there is an adequate level of incentives provided to employees. Moral incentives, rewards, efficiency of reward system and promotions are four factors found to have significant impacts on employee performance in Jordanian travel and tourism institution. However, rewards ranked in the first place of its impact on the employee performance while promotion ranked in the last place. Finally, this study has verified further research opportunities that could enrich the understanding of incentives and employee performance at the Jordanian travel and tourism institutions.

The aim of this study was to investigate the influence of perceived risk dimensions on the tourists behavioural intention (BI). A questionnaire was prepared drawing from the scales in literature, and it was applied in a form of a self-administered questionnaire on European tourists who visited Jordan in 2018. To check the hypotheses on a data set of 339 completed questionnaires, multiple regression tests were applied. The findings identified that perceived financial risk (FR) and perceived performance risk (PR) had significant impact on tourists BI, however, perceived physical risk (PHR), perceived time risk (TR), and perceived socio-psychological risk (SPR) risk were not significant. The findings reflect only the perceived risks and BI of European tourists visiting Jordan. The focus should be placed on reducing implemented taxes on the touristic services and products in order to make Jordan more price competitive. This study establishes an empirical relationship between the risk dimensions and the BI of tourists; consequently, the findings have implications for the tourism industry, especially for key players in the Jordanian Tourism Board. It also serves as a reference to destinations with similar risk background.

This study investigated the relationship among e-WOM, overall destination image, and European tourist behavioral intention to revisit and recommend Jordan as a tourism destination. The study examined the mediating effect of destination overall image on the relationship between e-WOM and tourist behavioral intention. A total of 339 questionnaires were collected from European tourists who visited Jordan in 2018 through a self-administered questionnaire. Structural equation modeling (SEM) was used. The result of SEM identified that e-WOM has a positive influence on the overall destination image and on the tourist behavioral intention. The overall image positively influenced the tourist behavioral intention. Overall destination image partially mediates between e-WOM and behavioral intention, and thereby, the positive impact of e-WOM on behavioral intention could be aggravated through the mediating effect of destination overall image. The findings have implications on the tourism industry, especially for key players in the Jordanian tourism board and travel companies.