Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kunjungan wisata ke kampung tematik di Kota Tangerang.  Penelitian ini bersifat deskriptif dengan pendekatan penelitian survei. Populasi di dalam penelitian ini adalah pengunjung wisata di 15 lokasi kampung tematik dengan sampel sebesar 46 orang. Teknik sampling yang digunakan non probability melalui pendekatan accidental sampling. Hasil penelitian menunjukkan bahwa aspek demografi, tingkat pengenalan pengunjung, faktor pendorong berkunjung dan perilaku pengunjung merupakan faktor-faktor yang dapat mempengaruhi kunjungan wisata ke kampung tematik di Kota Tangerang

Financial literacy is a crucial variable for researchers and policymakers because financial literacy's contribution encourages inhabitants to organize future financial planning and decision improvement. The study aims to empirically investigate the determinants of financial literacy such as financial education, parents' socioeconomic status, and gender. The authors used a cross-sectional survey approach with N = 325 samples. The result of measuring students' financial literacy showed a moderate condition (moderate level). The multiple linear regression models showed that parents' socioeconomic status significantly improved students' financial literacy. Meanwhile, financial education and gender did not prove significant in influencing students' financial literacy. The empirical study generated that encouraging parents is one of the essential policy elements in improving students' financial literacy. The higher students' socioeconomic status tends to encourage better financial planning and decision because they comprehend the literacy skills.

Improving the quality of life of the community as one of the key indicators of development success is a must since it has an impact on the wellbeing of the community. This study aims to measure quality of life and analyze the effect of additional general allocation funds for village infrastructure development, education, and control variables on the quality of life of the community who lived in Tangerang. The researchers employed a sample size of 368 people. Using a cross-sectional survey approach, valid, and reliable questionnaires were distributed. The results of the multiple regression analysis showed that the general allocation funds for the village infrastructure development were proven to have a significant effect on improving the quality of life of the community. The education level variable did not have a significant effect on improving the quality of life, but it had a significant effect on the psychological health domain of quality of life. In addition to the provision and maintenance of health services, it is necessary for the government to include the construction of infiltration wells, community-based domestic wastewater management networks, light fire extinguishers, and portable fire pumps as development priorities.

This study aims to determine and analyze the role of perceived value in influencing political marketing mix on voting decision for Head of Region in the Election of Governor and Deputy Governor of Banten in 2017. The population of this study involves people who have the rights to vote in Banten and are kept on the permanent voter list. Sample of this study consists of 664 respondents, in which most of the respondents include casual workers, outsourcing, casual daily laborers, housewives, and workers who do not need special skills. The proportional random sampling technique was utilized in determining the number of respondents. SEM (Structural Equation Modeling) was conducted by applying WarpPLS 6.0. The results of the study indicated that there is a positive and significant relationship between political marketing mix and perceived value concerning the voting decision, as demonstrated by positive and significant effect on perceived value. The findings confirmed that political marketing mix influenced the decision to elect a Head of Region mediated by perceived value. To improve the decision to vote, the researchers believe/suggest that providing attention to political products such as branding of political candidates, is thus deemed necessary.

Dalam buku ini membahas tentang faktor-faktor yang mempengaruhi pemilih pemula dalam menentukan pasangan calon pilkada (suatu telaah pemasaran politik pada pilkada DKI Jakarta, 2007). Pemilu merupakan momentum sejarah yang penting dalam perjalanan bangsa sehingga pihak-pihak berkepentingan terutama para elit politik akan berusaha keras untuk ambil bagian. Hal ini akan menimbulkan persaingan politik yang lebih ketat. Dalam kasus ini kebutuhan studi pemasaran politik dan perilaku pemilih dinilai penting, mengingat ketersediaan literatur pemasaran politik di Indonesia masih sangat terbatas. Buku ini mengkaji pemasaran politik dari perspektif pemilih pemula, yaitu dengan mengukur faktor-faktor dalam hal ini produk politik yang mempengaruhi persepsi nilai pasangan kandidat terhadap keputusan memilih pemilih pemula.