The province of Albay in the Philippines is highly vulnerable to climatic and geologic hazards, but it has largely achieved its zero-casualty goal for the past two decades. In recognition of this achievement, the province has garnered numerous awards from international and national organizations. Past studies have identified Albay's success factors, but the role of communication has been overlooked. Thus, this research discusses the communication projects and protocols of Albay on disaster management. Data were obtained from interviews of key informants and examination of official documents. Results showed that the province's communication activities are assigned to specific persons, embedded in an early warning system, enacted using multiple media, supported by multiple stakeholders, and implemented under a strict protocol. These make Albay's disaster communication practices effective in attaining its zero-casualty goal during disasters.
The province of Albay in the Philippines is highly vulnerable to climatic and geologic hazards, but it has largely achieved its zero-casualty goal for the past two decades. In recognition of this achievement, the province has garnered numerous awards from international and national organizations. Past studies have identified Albay's success factors, but the role of communication has been overlooked. Thus, this research discusses the communication projects and protocols of Albay on disaster management. Data were obtained from interviews of key informants and examination of official documents. Results showed that the province's communication activities are assigned to specific persons, embedded in an early warning system, enacted using multiple media, supported by multiple stakeholders, and implemented under a strict protocol. These make Albay's disaster communication practices effective in attaining its zero-casualty goal during disasters.
Albay province in the Philippines is beset by multiple climatic and geologic hazards, but it has largely managed to stick to its zero-casualty goals during disasters. In fact, many international organizations have hailed the provincial government’s highly effective disaster risk response and management (DRRM). Through interviews, focus group discussions, and document analysis, the researchers sought to know the reasons for Albay’s success. Six strategies were discovered: (1) making DRRM a goal, (2) ordaining policies on DRRM, (3) building institutions related to DRRM, (4) providing an adequate budget for DRRM, (5) implementing DRRM programs and projects, and (6) forging partnerships with other DRRM stakeholders. Recommendations on how other provinces can replicate the Albay system are provided.
Albay province in the Philippines is beset by multiple climatic and geologic hazards, but it has largely managed to stick to its zero-casualty goals during disasters. In fact, many international organizations have hailed the provincial government’s highly effective disaster risk response and management (DRRM). Through interviews, focus group discussions, and document analysis, the researchers sought to know the reasons for Albay’s success. Six strategies were discovered: (1) making DRRM a goal, (2) ordaining policies on DRRM, (3) building institutions related to DRRM, (4) providing an adequate budget for DRRM, (5) implementing DRRM programs and projects, and (6) forging partnerships with other DRRM stakeholders. Recommendations on how other provinces can replicate the Albay system are provided.
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