Disaster Risk Communication and the Zero-Casualty Goal of Albay Province, Philippines

Abstract

The province of Albay in the Philippines is highly vulnerable to climatic and geologic hazards, but it has largely achieved its zero-casualty goal for the past two decades. In recognition of this achievement, the province has garnered numerous awards from international and national organizations. Past studies have identified Albay's success factors, but the role of communication has been overlooked. Thus, this research discusses the communication projects and protocols of Albay on disaster management. Data were obtained from interviews of key informants and examination of official documents. Results showed that the province's communication activities are assigned to specific persons, embedded in an early warning system, enacted using multiple media, supported by multiple stakeholders, and implemented under a strict protocol. These make Albay's disaster communication practices effective in attaining its zero-casualty goal during disasters.