Purpose -This study investigates the perceived exposure of fashion consumers to different types of fashion brands' social media marketing (SMM) actions in social media, and its relationship with the intention to engage in electronic word-of-mouth (eWoM) behaviors.Design/methodology/approach -The empirical study uses a survey with a stratified random sample of 241 Indonesian members of fashion social media brand communities. The research design includes nineteen types of SMM actions and three types of eWoM engagement behaviors, and investigates their relationship using point-biserial correlation.Findings -Generation of intention to engage in "pass-on" and "endorsement" eWoM has different drivers and serves different purposes. The findings suggest that endorsement engagement is contingent on the consumer's perceived exposure to marketing action stimuli, while pass-on engagement is driven by cognitive-inducing actions.Research implications -This study extends current theory on SMM strategy and its relationship with eWoM engagement with a theoretically grounded conceptualization of eWoM engagement behaviors through the use of one-click social plugins. Practical implications -The study offers guidelines for fashion brands to effectively design their SMM strategies by identifying specific drivers of consumers' intention to engage in eWoM. Originality/value -This study identifies sources of generation of eWoM engagement behavioral intention from a fine-grained analysis of marketing actions across various fashion social media brand communities. Besides, it extends the applicability of the "mere exposure" effect to the SMM context. The research pioneers the study on fashion consumers' eWoM engagement behaviors in Indonesia, a country with one of the largest social media populations. Abstract Purpose -This study investigates the perceived exposure of fashion consumers to different types of fashion brands' social media marketing (SMM) actions in social media, and its relationrelationship with the intention to engage in electronic word-of-mouth (eWoM) behaviors. Design/methodology/approach -The empirical study uses a survey with a stratified random sample of 241 Indonesian members of fashion social media brand communities. The research design includes nineteen types of SMM actions and three types of eWoM engagement behaviors, and investigates their relationship using point-biserial correlation.Findings -Generation of intention to engage in "pass-on" and "endorsement" intention to engage in eWoM has different drivers and serves different purposes. FindingsThe findings suggest that endorsement engagement is contingent on the consumer's perceived exposure to marketing action stimuli, while pass-on engagement is driven by cognitive-inducing actions.Research implications -This study extends current theory on SMM strategy and its relationrelationship with eWoM engagement with a theoretically grounded conceptualization of eWoM engagement behaviors through the use of one-click social plugins.Practical implications -The study offers ...

Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error. This study proposes a comprehensive framework that identifies and classifies social media marketing strategic actions. The conceptual framework covers actions that support both transactional and relationship marketing. This research also positions social media marketing strategy and strategic actions in the context of the marketing organization theory, and discusses the impact of the incorporation of social media on the concept of marketing organization. The study offers valuable theoretical insight on social media marketing actions and the deployment of social media marketing strategies in companies. The investigation also provides hints about how to maximize the benefits from social media marketing for customer-oriented, market-driven organizations

No abstract

No abstract

No abstract

In the last decade, multichannel retailing has grown at a significant rate, especially in emerging markets such as Indonesia, where retailers have embraced multichannel marketing to heighten the customer shopping experience. Improved servicescape—the environment where services are provided and where interaction with customers occurs—may help enhance the customer experience. While the role of servicescapes has been analyzed in online or offline contexts previously, this research adopts a multichannel view and pioneers the investigation of the interplay of offline and online (mobile app) servicescapes and their effect on customer satisfaction, as antecedents of repurchase intention, among three types of Indonesian retailers. The study analyzes data from N = 171 Indonesian multichannel customers who have shopped in physical stores and via the store’s mobile app. The results show that ambient conditions are the strongest predictor of perceived quality of offline servicescape, whereas store layout and functionality are the strongest predictor of perceived quality of online servicescape. Both online and physical perceived quality of servicescapes predict customer satisfaction, with the latter having a stronger effect on satisfaction. The study offers practical recommendations for retailers seeking to improve loyalty and customer retention.

Abstract-Many industries attract poly phase induction motors due to its inherent advantages compared to three phase counterpart. The motors works in industries must satisfy the regularity, usability, reliability and efficiency. These parameters implements life time of the motors, with all these parameters the drive system and control system is also very important in driving the five phase induction motor. Most of the researchers concentrate on harmonics, these harmonics degrades the life time of the windings during its working, a study of heat is one of the challenging parameter to improve the life time of the windings of the five phase induction motor, By using different conduction modes harmonics will be reduced. In this paper comparison of temperature at various parts of the motor presented by driving the five phase induction motor with various conduction modes 180 0 , 140 0 will be presented.

No abstract