Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential for m-commerce growth. As m-commerce technologies grow and mature, it is the users’ experience and adoption of m-commerce that will drive its growth. The users’ acceptance of m-commerce depends upon various factors, which influence his/her behaviour towards m-commerce. The current research is an effort to identify such antecedents that affects behavioural intention of mobile users towards m-commerce. A survey was conducted among 150 internet mobile users in Chandigarh city using structured self-administered questionnaire to identify such factors. The results show that perceived enjoyment and perceived usefulness are the most important factors followed by trust and perceived cost, which affects mobile users’ behaviour intention to use m-commerce. Perceived ease of use and social influence was not found to have significant influence on mobile users’ behaviour intention. The findings of this research show strong empirical base for all marketers and strategists who are looking to take full advantage of the strength of m-commerce.

The green Practices have established a lot of implications in modern business. Green specifies purity through fairness in price, quality and worth in dealings. Green practices focus on producing and promoting products to satisfy the wants and needs of the consumers. Automobile industry is beginning to adopt green practices to get maximum benefit by brand enhancement, long-term cost savings, improved compliance with regulations and to appeal to higher investor interest and talent. But there is still scope and need to participate more in green technologies. In such a situation, the automobile industry is facing dual pressure i.e., to maintain the financial performance of the firm in the long run and to save the environment at the same time. This paper is an effort to analyze the impact of green practices adopted on the financial performance of the automobile companies in India. For this study a structured questionnaire is administered to a sample of 285 supply managers of the automobile Industry in India. Structural equation modelling method is used to analyze the data. In the results, it was found that four factors i.e., Integrated Environmental Management, Eco design, Technology Integration and green marketing had positive and significant influence on financial performance of the automobile companies. However, Pollution Prevention and Customer Oriented were found to have no significant influence on automobile companies' financial performance.

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