PurposeThe extant literature has utilized the SERVQUAL scale to measure service quality dimensions and their importance towards customer-satisfaction using close-ended survey-based questions and not open-ended questions and/or user-generated qualitative responses. On the other hand, while measuring customer-satisfaction drivers from user-generated content (UGC), extant studies have majorly used overall or aspect-wise evaluations and not evaluations specific to SERVQUAL dimensions. In this study, the authors try to bridge the gap.Design/methodology/approachThe authors suggest a methodology consisting of text mining, machine learning and econometric techniques that can measure consumer evaluations of SERVQUAL dimensions. The authors used qualitative and quantitative UGC obtained from 27,052 online reviews on 362 airlines by reviewers of 158 nationalities for our analysis.FindingsThe authors established a unique method which combines qualitative and qualitative UGC to measure service quality. The authors have also uncovered the comparative importance of such dimensions in creating customer-satisfaction and recommendation in the context of the airline industry.Originality/valueThe paper is one of the pioneering studies that try to find measures of SERVQUAL dimensions from online consumer reviews and their influence on customer satisfaction.
Extant literature of women entrepreneurial intention (EI) has not studied the interplay of push and pull factors well, creating a lacuna in literature. In this paper, we explored how barriers within their professional careers, i.e. push factors led to women EI, and how interpersonal motivators and contextual pull factors moderated that relationship. Adopting the push-pull framework and analyzing survey-based responses from 302 working women using structural-equation-modeling, we find that the need for recognition (NFR) and the glass ceiling (GC) effect have positive relationships, whereas family support (FS) has a negative relationship with EIs. Moreover, the NFR and FS moderate GC-EI relationship. Our study contributes towards the women entrepreneurship literature by focusing on the interplay of push and pull factors. The paper also provides important managerial and policy implications for organizations and policy makers.
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