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The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety‐seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted. © 1996 John Wiley & Sons, Inc.

Direct sales of wine and winery souvenirs to winery visitors is important in a number of regions throughout the United States and around the world. The attributes that influence winery visitors' beliefs can have a significant impact upon wine purchases, repeat visits, positive word-of-mouth comments, and upon future purchases at restaurants and other retail outlets. A study of winery visitors found four underlying factors from a list of 17 attributes. Regression results indicated that several wine, environment, and service attributes have a significant impact upon consumer attitudes and purchases. Product and purchase involvement were also found to impact purchase behavior. [Article copies availablefor afeefront 77te Haworlh Docuntent Delivery Service: 1-800-342-9678. E-tltail addtms: ge~info@hawor/h.coti~

/ The agricultural influence on the quality of the ground---,.-____ water in Sweden is mostly associated with infiltration areas. The local conditions here determine the extent of the nitrate leakage. It is evident that certain combinations of factors in normal cropping can give unduly high nitrate concentrations in the groundwater.