In 2022, the pandemic Covid-19 has entered its second year and has severely hit the national and regional economic sectors. One of them is the sale of batik Tulis in Lasem. However, the situation triggers cultural awareness of the local community to raise stories about batik as a sales strategy. So that the buyers are not only buying because of the beauty of the pattern but also know the cultural meaning within it. This study aims to look at and analyse the intangible cultural narrative could be a good promotion in selling batik Tulis Lasem through digital platform in the pandemic era and the impact to the Lasem’s economic condition. This qualitative research uses phenomenology approach and collecting detailed data from various sources related to the object of this study. The results show that the strategy provides economic improvement during the pandemic and ignites other creative ideas in digital sales. The research proves that “limited” circumstances do not rule out the possibility to contribute to the improvement of the regional economy while maintaining the sustainability of local culture
Chiang Yu Tie is a female painter recognized with her Chinese painting technique. Few Chinese women are recorded in Indonesia fine art history. Chiang Yu Tie had qualified track record of exhibitionin 1900s.However, her name was not recognizable yet in national fine art. The aim of this research is to equip infrastructure of social fine art area in Indonesia relating to the visualization of Chinese female art works. This research uses qualitative method and case study. This research shows that the local genius of Chiang Yu Tie work can be appreciated through figure of the dancer and panorama collaborated with Chinese traditional painting style. The composition made by Chiang Yu Tieis convergence. This composition is used to state that the object is important. The colors highlighted in her painting are the natural colors such as light green, light brown, light blue, with black outlineas the confi rmation of the highlighted object. Keywords: Chiang Yu Tie, Chinese painting, fine art
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