Abstract:In 2022, the pandemic Covid-19 has entered its second year and has severely hit the national and regional economic sectors. One of them is the sale of batik Tulis in Lasem. However, the situation triggers cultural awareness of the local community to raise stories about batik as a sales strategy. So that the buyers are not only buying because of the beauty of the pattern but also know the cultural meaning within it. This study aims to look at and analyse the intangible cultural narrative could be a good promoti… Show more
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