In the business competition that increasingly tight along with the development of new technology that more advanced and modern makes Companies attempted to find the quick and appropriate strategy in marketing products to fulfill industry needs. The development of industrial era that gradually grow in the various fields, especially for heavy equipment industry that need to take a strategy in order to win the competition and to obtain larger market share. This research uses quantitative descriptive research method by describing facts and explaining the situation based on facts and figures data that exist and try to analyze the truth through the data obtained. The analytical method used is SWOT Analysis of TSI (No Industry Scale) using EFAS (external factor analysis) and IFAS (internal factor analysis) analysis. The results of this study indicate that company X in using the SWOT Without Industrial Scale puts the strategy of Strength (S)> Opportunity (O), Strategy Opportunity (O)> Weakness (W), Strength Strategy (S)> Threat (T) and Threat Strategy> Weakness (W), so that this condition that PT X is in position to utilize SO strategy which has highest score value that is = 7.6, followed by strategy ST = 6.6, WO = 6.0 and WT=4.8. From these results, the strategy undertaken by company X is to maintain the brand image strategy and penetrate the market to find a larger market share. Strengthening human resources (HR) needs to be done so that companies can add and train human resources, especially professional technicians.
Glycerol is a by-product of biodiesel production. So far, glycerol has not been used optimally. An alternative product that can be produced from glycerol is triacetin through the esterification process. Research on the review of reaction kinetics to determine the optimum conditions of the reaction still limited. Previous study also reported that the esterification process requires quite a long reaction time. Therefore, in this study ultrasonic technology will be used to accelerate the reaction of glycerol esterification with acetic acid using sulfuric acid catalyst. The purpose of this study is to study the effect of ultrasonic technology on the conversion of esterification of glycerol/acetic acid, and to observe the kinetic study of triacetin production. To answer this goal, this study uses a set of ultrasonic devices as a substitute for the esterification of conventional models. The greatest conversion results are obtained when the reaction temperature is 1000C with a mole ratio of glycerol/mole of acetic acid 1/8. The use of ultrasonic technology in theory should have a greater impact on conversion results. The reaction order obtained is order 2 with the largest k value in the mole ratio of glycerol: acetic acid 1: 8 which is 0.0006 (l.mol−1menit−1). Due to the variation of moles ratio, the ratio at 1/6 and 1/4 did not show significant changes of reaction rate, the changes are constant for both first and second order reaction. But at the mole ratio of 1/8, the reaction rate constant shows a significant different for temperature changes.
The circular economic scheme is applied to utilize the waste cooking oil from semarang barat resident area as raw material of biodiesels, the results shown that biodiesels production was able to produce 82.54% of biodiesels yields and analyzed refer to Keputusan Direktur Jendral Minyak dan Gas Bumi No.13483K/24/DJM/2006 specification including FAME concentration, Flash Point, Density, Viscosity and calorie value. Based on the analysis, the biodiesel produced has the potential as a substitute for diesel oil used for boiler fuel. This scheme is able to generate net income of IDR 135,542,430 per year from the biodiesel utilization on the difference of diesel oil utilization for boiler fuel and IDR 14,928,656 per year from crude glycerol sales.
<p><em>Dalam persaingan dunia bisnis yang semakin ketat serta perkembangan teknologi yang semakin canggih dan modern, membuat perusahaan berusaha mencari strategi yang cepat dan tepat dalam memasarkan produk untuk memenuhi kebutuhan industri. </em><em>Perkembangan dunia industri yang terus berkembang di berbagai bidang, khususnya industri alat berat sehingga dibutuhkan suatu strategi untuk dapat memenangkan persaingan dan mendapatkan pangsa pasar yang besar</em><em>. </em><em>Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dengan menggambarkan fakta-fakta dan menjelaskan keadaan berdasarkan fakta-fakta dan data angka yang ada dan mencoba menganalisis kebenarannya melalui data yang diperoleh. Metode analisis yang digunakan yaitu Analisis SWOT TSI (Tanpa Skala Industri) dengan menggunakan metode EFAS (analisis faktor eksternal) dan IFAS (analisis faktor internal) perusahaan.</em><em> </em><em>Hasil penelitian ini menunjukkan bahwa perusahaan </em><em>X</em><em> dalam menggunakan SWOT Tanpa Skala Indusri menempatkan strategi Strength (S) > Opportunity (O), Strategi Opportunity (O) > Weakness (W), Strategi Strength (S) > Threat (T) dan Strategi Threat > Weakness (W), sehingga </em><em>k</em><em>ondisi ini bahwa PT </em><em>X</em><em> berada pada posisi memanfaatkan strategi SO yang mempunyai nilai skor tertinggi yaitu = 7.6, selanjutnya diikuti strategi ST= 6.6, WO= 6.0 dan WT= 4.8</em><em>.</em><em> </em><em>Dari hasil tersebut maka</em><em> </em><em>s</em><em>trategi yang dilakukan oleh perusahaan</em><em> </em><em>X </em><em>yaitu melakukan strategi mempertahankan citra merek dan melakukan penetrasi pasar untuk </em><em>mencari pangsa pasar yang lebih besa</em><em>r</em><em>. Penguatan sumber daya manusia (SDM) perlu dilakukan agar perusahaan dapat menambah dan melatih SDM khususnya tenaga teknisi yang professional.</em></p>
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