The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study's objective was to analyze the factors that affect impulse buying (i.e., website quality, sales promotion, and fashion consciousness) within the context of apparel/fashion product purchase. Besides, this study also sought to examine the role of sales promotion in moderating the relationship between website quality and impulse buying. An online survey with a final sample size of 211 respondents was carried out using Google Forms and analyzed with Confirmatory Factor Analysis and multiple regression analysis (using R Statistical Software) to analyze four hypotheses. The result indicated that website quality did not affect impulse buying, while sales promotion and fashion consciousness was found to affect impulse buying positively. However, the role of website quality was still critical, since it still played a role as a hygiene factor. Once website quality interacted with sales promotion, it could positively affect impulse buying.Abstrak: Meningkatnya belanja on-line juga meningkatkan timbulnya perilaku belanja tidak rasional seperti pembelian secara impuls, yang memberikan kontribusi besar terhadap pelaku e-commerce. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pembelian secara impuls (yaitu kualitas situs web, promosi penjualan, dan kesadaran fashion) dengan menggunakan konteks pembelian produk pakaian/fashion. Selain itu, penelitian ini juga bertujuan menganalisis pengaruh promosi penjualan dalam memoderasi hubungan antara kualitas situs web dan pembelian secara impuls. Survei daring dilakukan dengan menggunakan Google Forms. Survei ini menghasilkan sampel akhir dengan jumlah sebanyak 211 responden. Data dianalisis dengan Confirmatory Factor Analysis dan analisis regresi berganda (dengan R Statistical Software) untuk menganalisis empat hipotesis. Hasil penelitian ini menunjukkan bahwa kualitas situs web tidak berpengaruh terhadap pembelian secara impuls, sementara promosi penjualan dan kesadaran fashion berpengaruh positif terhadap pembelian secara impuls. Walapun begitu, peran kualitas situs web tetaplah penting, sebab kualitas situs web berperan sebagai faktor hygiene dan apabila kualitas situs web berinteraksi dengan promosi penjualan, maka interaksi kedua variabel tersebut dapat berpengaruh positif terhadap pembelian secara impuls.Kata kunci: kesadaran fashion, kualitas website, pembelian impuls, promosi penjualan

Purpose Despite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that affect the attitude and purchase intention of non-food Halal products in a limited context of detergent products. This study is derived from the theory of reasoned action. It incorporates knowledge, religiosity and perceived usefulness of Halal label as antecedents of attitude. Design/methodology/approach This study applied a self-administered online questionnaire. Data were collected through an online survey with a non-probability sampling technique (convenience sampling). The study retained a total of 264 valid responses. The respondents mainly consisted of Muslim consumers from the 18–24 age group (62.5%), followed by the 25–31 age group (29.2%). Data were analyzed using partial least square structural equation modeling. Findings The results indicate that attitude toward Halal-labeled detergent is affected by the perceived usefulness of the Halal label, and knowledge of Halal. Consequently, attitude toward Halal-labeled detergent positively affects intention to buy Halal-labeled detergent. This study also suggests that religiosity has a positive effect on the perceived usefulness of the Halal label and purchase intention of Halal detergent. Originality/value This study is among the few studies that discuss the antecedents and consequences of attitude toward Halal products in the context of detergent, a non-food Halal product category besides cosmetics. Muslim consumer responses toward Halal label were mostly researched in food and cosmetics contexts, while in some countries such as Indonesia, Halal labeling on all products has recently become mandated by legislation. Hence, this study provides some insights regarding Muslim consumer’s attitudes toward Halal-labeled products besides food and cosmetics.

Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid growth, controversies have arisen among many stakeholders, especially the traditional hotel industry, communities, and policymakers. This study reviews academic articles to pinpoint the factors involved in the relationships among Airbnb and its multiple stakeholders. The aim is to identify the benefits, drawbacks, and issues surrounding Airbnb. The analysis is based on the perspectives of six Airbnb stakeholders: guests, hosts, employees, communities, competitors, and policymakers. A variety of scholarly journals indexed in the Scopus database were reviewed, with 282 included in the final analysis. The analysis will be useful for academics, practitioners, and policymakers alike, as it summarizes the Airbnb relevant actors, identifies key factors that influence stakeholder behavior, and assesses the power and level of influence of each stakeholder. Ultimately, the study points to potential directions for future research on Airbnb.

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This study investigated how the country of origin image and brand equity dimensions affect overall brand equity. In addition, this study also investigated whether there is the gender difference in the hypothesized relationship. A partial least squares structural equation modeling with multigroup analysis was carried out on a sample of 171 respondents selected using purposive/convenience sampling technique. The result indicates that country of origin has the indirect effect of brand equity through two dimensions of brand equity (perceived quality and brand loyalty). This study also found that country of origin image's association with brand awareness/association is stronger for female shoppers than for male shoppers. This study adds more insights about how male and female consumers reactor country of origin image.