Higher Education as Indonesian education products must have a strategy to deal with the 4.0 Industrial Revolution. Accreditation of Higher Education is one of the parameters of higher education success in increasing capacity and competitiveness. Accreditation is a process of evaluating quality towards Higher Education Institutions as a whole to determine institutional commitment. This commitment is related to institutional capacity and educational effectiveness based on accreditation standards established by BAN-PT. This research takes the Zachman framework as an Enterprise Architecture because it can position business functions, application functions, and data entities simultaneously.
AbstrakPada era globalisasi ini peranan Teknologi Informasi dan Komunikasi (TIK) merupakan modal utama dalam memenangkan persaingan global. Saat ini peranan TIK pada dunia pendidikan sangat besar. Perguruan tinggi sebagai bagian dari dunia pendidikan telah menggunakan TIK sebagai implementasi dari e-business namun masih bersifat sporadis. Perguruan tinggi membutuhkan arahan pengembangan TIK yang terukur dan terarah dengan kerangka business intelligence. Perlu adanya acuan pengelolaan dan pemantauan sebagai tolak ukur implementasi business intelligence TIK pada perguruan tinggi. Tolak ukur dalam penelitian ini menggunakan BIDM framework yang dapat mengevaluasi perkembangan implementasi business intelligence dari sudut pandang teknologi, manusia dan proses. Hasilnya adalah suatu level dalam hal implementasi business intelligence TIK perguruan tinggi yang menjadi dasar pembuatan rencana strategis perguruan tinggi selanjutnya. Kemudian permasalahan yang timbul dapat dipetakan dengan menggunakan serta Value chain analysis. Dengan menggabungkan kedua cara ini diharapkan dapat menjadi acuan untuk pengembangan implementasi business intelligence TIK perguruan tinggi agar lebih sistematis. Kata kunci: business intelligence, BIDM framework, Value chain analysis, Teknologi Informasi dan Komunikasi (TIK), tingkat kematangan AbstractIn the era of globalization, the role of Information and Communication Technology (ICT) is the main asset in winning the global competition. Currently the role of ICT in education is enormous. Higher education have used ICT as an implementation of e-business. But the implementation of ICT business intelligence in higher education still sporadic. Higher education need direction of measurable and targeted ICT development with business intelligence overview. It needs a reference of management and monitoring of ICT business intelligence implementation at higher education as a benchmark. The benchmark in this study is using BIDM framework that can evaluate the development of business intelligence implementation from technological, human and process perspective. The result is a level in terms of implementation of ICT business intelligence in higher education that became the basis of making the next strategic plan of higher education. Then the existing problems can be mapped using Value chain analysis. Combining these two ways is expected to be a reference for the development of implementation of ICT business intelligence in higher education to be more systematic.
Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.
Borobudur Village Economic Center (Balkondes), is a CSR from the Ministry of SOEs that provides tourism icons to selected villages around the Borobudur Temple. Balkondes Karanganyar has its own charm, in addition to the inn, there are also beautiful scenery, learn about local culture, enjoy art exhibitions, enjoy local culinary imagery and learn handicrafts and pottery so that need a strategy in the management of Karanganyar Balkondes so that it is better known to the wider community and become an alternative tourist destination for domestic or foreign tourists when visiting Borobudur Temple. The KKN PPMT activities carried out by conducting “SADAR WISATA” education, mentoring and training in digital marketing, redesigning websites, redesigning street banners, event brochures, travel guides, culinary guides and optimizing social media are the implementation of e-business as a destination branding strategy for Balkondes Karanganyar. At the end of the program, it can be concluded that the implementation of e-business as a destination branding strategy is able to increase the knowledge and understanding of Balkondes Karanganyar managers so that promotion is more efficient and easily to access.
Isu pelayanan publik menjadi isu utama dalam penyediaan layanan publik khususnya pada perguruan tinggi sebagai salah satu sektor publik pada bidang pendidikan. Perlu inovasi secara terarah dalam mengembangkan sistem pelayanan khususnya pada civitas akademika dengan prinsip good governance. Pengembangan ini sangat tergantung pada Pusat Data dan Sistem Informasi UMMagelang. Namun demikian, kendali dan kontrol pengembangan sistem diserahkan secara otonomi pada masing-masing biro tataran institusi. Sehingga sistem yang dikembangkan bukan berdasarkan pada fungsi bisnis yang dijalankan ataupun entitas data yang diperlukan, namun sebatas spontanitas kebutuhan jangka pendek. Perlu adanya analisa yang mendalam terkait relasi antara pengembangan sistem informasi dengan fungsi bisnis yang berjalan serta entitas data yang dibutuhkan. Pemodelan yang digunakan pada penelitian ini menggunakan Zachman Framework yang memiliki kelebihan dalam kedalaman analisa pada arsitektur data. Penelitian ini dengan merelasikan 3 variabel yaitu fungsi bisnis, entitas data dan aplikasi yang memudahkan identifikasi posisi-posisi mana yang perlu segera dibenahi.
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