Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be exposed to sufficiently diverse viewpoints that challenge their assumptions, instead of being trapped inside filter bubbles. In this paper, we take a step in this direction and propose a novel approach to maximize the diversity of exposure in a social network. We formulate the problem in the context of information propagation, as a task of recommending a small number of news articles to selected users. We propose a realistic setting where we take into account content and user leanings, and the probability of further sharing an article. This setting allows us to capture the balance between maximizing the spread of information and ensuring the exposure of users to diverse viewpoints.The resulting problem can be cast as maximizing a monotone and submodular function subject to a matroid constraint on the allocation of articles to users. It is a challenging generalization of the influence maximization problem. Yet, we are able to devise scalable approximation algorithms by introducing a novel extension to the notion of random reverse-reachable sets. We experimentally demonstrate the efficiency and scalability of our algorithm on several real-world datasets.
Social media have a great potential to improve information dissemination in our society, yet they have been held accountable for a number of undesirable effects, such as polarization and filter bubbles. It is thus important to understand these negative phenomena and develop methods to combat them. In this paper, we propose a novel approach to address the problem of breaking filter bubbles in social media. We do so by aiming to maximize the diversity of the information exposed to connected social-media users. We formulate the problem of maximizing the diversity of exposure as a quadratic-knapsack problem. We show that the proposed diversity-maximization problem is inapproximable, and thus, we resort to polynomial nonapproximable algorithms, inspired by solutions developed for the quadratic-knapsack problem, as well as scalable greedy heuristics. We complement our algorithms with instance-specific upper bounds, which are used to provide empirical approximation guarantees for the given problem instances. Our experimental evaluation shows that a proposed greedy algorithm followed by randomized local search is the algorithm of choice given its quality-vs.-efficiency trade-off.
Social media have a great potential to improve information dissemination in our society, yet, they have been held accountable for a number of undesirable effects, such as polarization and filter bubbles. It is thus important to understand these negative phenomena and develop methods to combat them. In this paper we propose a novel approach to address the problem of breaking filter bubbles in social media. We do so by aiming to maximize the diversity of the information exposed to connected social-media users. We formulate the problem of maximizing the diversity of exposure as a quadratic-knapsack problem. We show that the proposed diversity-maximization problem is inapproximable, and thus, we resort to polynomial non-approximable algorithms, inspired by solutions developed for the quadraticknapsack problem, as well as scalable greedy heuristics. We complement our algorithms with instance-specific upper bounds, which are used to provide empirical approximation guarantees for the given problem instances. Our experimental evaluation shows that a proposed greedy algorithm followed by randomized local search is the algorithm of choice given its quality-vs.efficiency trade-off.
Social networks often provide only a binary perspective on social ties: two individuals are either connected or not. While sometimes external information can be used to infer the strength of social ties, access to such information may be restricted or impractical to obtain. Sintos and Tsaparas (KDD 2014) first suggested to infer the strength of social ties from the topology of the network alone, by leveraging the Strong Triadic Closure (STC) property. The STC property states that if person A has strong social ties with persons B and C, B and C must be connected to each other as well (whether with a weak or strong tie). They exploited this property to formulate the inference of the strength of social ties as a NP-hard maximization problem, and proposed two approximation algorithms. We refine and improve this line of work, by developing a sequence of linear relaxations of the problem, which can be solved exactly in polynomial time. Usefully, these relaxations infer more fine-grained levels of tie strength (beyond strong and weak), which also allows one to avoid making arbitrary strong/weak strength assignments when the network topology provides inconclusive evidence. Moreover, these relaxations allow us to easily change the objective function to more sensible alternatives, instead of simply maximizing the number of strong edges. An extensive theoretical analysis leads to two efficient algorithmic approaches. Finally, our experimental results elucidate the strengths of the proposed approach, while at the same time questioning the validity of leveraging the STC property for edge strength inference in practice. Keywords Strong triadic closure • Strength of social ties • Linear programming • Convex relaxations • Half-integrality
Signed networks are graphs whose edges are labelled with either a positive or a negative sign, and can be used to capture nuances in interactions that are missed by their unsigned counterparts. The concept of balance in signed graph theory determines whether a network can be partitioned into two perfectly opposing subsets, and is therefore useful for modelling phenomena such as the existence of polarized communities in social networks. While determining whether a graph is balanced is easy, finding a large balanced subgraph is hard. The few heuristics available in the literature for this purpose are either ineffective or non-scalable. In this paper we propose an efficient algorithm for finding large balanced subgraphs in signed networks. The algorithm relies on signed spectral theory and a novel bound for perturbations of the graph Laplacian. In a wide variety of experiments on real-world data we show that our algorithm can find balanced subgraphs much larger than those detected by existing methods, and in addition, it is faster. We test its scalability on graphs of up to 34 million edges. CCS CONCEPTS• Theory of computation → Graph algorithms analysis.
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