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The European Foundation for Quality Management (EFQM) 2020 model is a comprehensive and updated business model that encompasses sustainability and shares features with Industry 4.0, emphasizing transformation and improved organizational performance, yet with different theoretical and practical foundations. This research highlights the EFQM 2020 model’s novelties and its relationships/implications with the Industry 4.0 paradigm, contributing to the Quality 4.0 body of knowledge. Several linkages between the EFQM 2020 model and Industry 4.0 have been identified, namely, at the criteria level and guidance points, which can support successful digital transformation by combining quality and excellence with Industry 4.0. However, given the model’s generic and non-prescriptive nature, there is no specific reference to the nine Industry 4.0 pillars. Additionally, the links between direction and organizational culture and leadership criteria and driving performance and transformation are not evident, which might be a concern for business and technology transformation strategies. Managing knowledge, skills, and capabilities is critical for the successful adoption of Industry 4.0. The EFQM model adds a strategic and technologically unbiased perspective to Industry 4.0, providing an integrated business excellence framework for Quality 4.0. With empirical support of the model application, future research is recommended to develop this subject further.

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Quality Management has been one of the most dominating and pervasive managerial approaches all over the world during the last three decades. The questionnaire of this study included different information, of where we can highlight: the perception of the importance having implemented the ISO 9001 standard; the most used quality tools/techniques in the professional activities. As main conclusions we can highlight: women attach great importance to the implementation of the ISO 9001 standard, namely as regards on customer satisfaction, in the competitiveness of the Organization and in the relationship with customers and give less importance in individual performance, in motivation of professionals and in the evolution of sales. Men value the implementation of the ISO 9001 more, namely regarding to the relationship with customers, in the management mode and they give less importance to the evolution of sales and to the motivation of professionals.