Agroforestry systems, with products in the form of robusta coffee, can increase income and environmental sustainability. The research objective is to find out the robusta coffee marketing channel. Retrieval of data through interviews with actors or institutions involved, observation, and documentation studies. The data obtained were analyzed descriptively qualitatively about the structure, behavior, and market channels. The results of the study indicate that there are several marketing institutions, namely: farmers, collectors, wholesalers, retailers, and cooperatives. In addition, there are three channels of robusta coffee marketing, namely: (1) farmers to collectors, then wholesalers and retailers, (2) farmers to cooperatives, then retailers, and (3) farmers to cooperatives. The most efficient channel is the third channel, but most farmers choose to sell their coffee to the first channel. This is because of the closer distance to the collecting traders, the lending of money given to farmers by collecting traders, and the absence of special treatment for coffee sold. The market structure formed in coffee marketing is the oligopsonist market, where the price of coffee is determined by large traders. The capacity of cooperatives should be improved by the government in order to compete with collectors, wholesalers, and retailers.
Jagung (Zea mays L.) merupakan komoditas pertanian yang memiliki sekitar 50.000 varietas, salah satunya yaitu jagung manis (Zea mays saccharata) sangat digemari terutama oleh penduduk perkotaan karena memiliki cita rasa yang lezat. Desa Babussalam memiliki Sumber Daya Alam (SDA) yang sangat melimpah. SDA tertinggi yang dimiliki desa Babussalam yaitu tanaman jagung. Desa Babussalam juga kaya akan Sumber Daya Manusia (SDM). Hal ini dapat dibuktikan dengan luas permukiman seluas 14,918 ha/m2 dengan jumlah penduduk sebanyak 9.278 jiwa. Kendala yang terlihat di desa ini adalah kurangnya kesadaran masyarakat tentang pengolahan bahan mentah menjadi produk jadi yang memiliki nilai ekonomi yang tinggi. Alternatif yang dapat dilakukan untuk mengatasi kendala tersebut adalah “Pembedayaan Masyarakat Melalui Pengolahan Keripik Jagung (Zea mays L.) dengan Berbagai Varian Rasa di Desa Babussalam, Kecamatan Gerung, Kabupaten Lombok Barat.” Tujuan dari program ini adalah untuk membantu menangani pengolahan produksi jagung yang tinggi di desa Babussalam agar memiliki nilai ekonomi yang tinggi. Metode yang digunakan adalah sosialisasi, pelatihan, dan pemasaran produk. Hasil yang didapatkan dari program ini adalah dapat mengubah pola pikir masyarakat dari penjualan bahan mentah menjadi pengolahan bahan mentah menjadi produk olahan. Hal ini tentunya memiliki dampak baik masyarakat sekitar dan perekonomiannya
The main sources of community income at Air Kubang village, Air Naningan sub-district, Tanggamus District is from the cultivation and marketing of robusta coffee (Coffea robusta) that is managed using an agroforestry system. Coffee-based agroforestry also contributed a positive ecological impact on the surrounding communities such as the preservation of springs that are utilized by the community to meet household needs. A study on coffee marketing is urgently needed to determine the efficient marketing channels based on the market performance of each channel. The purpose of this research was to identify marketing channels of robusta coffee and determine the performance of each marketing channel. Data were collected in December 2018 in Air Kubang Village, Air Naningan District, Tanggamus Regency. The data were obtained through interviews with respondents such as farmers and marketing institutions involved in the marketing of robusta coffee. Market performances were analyzed through the calculation of marketing margin, profit margin, profit margin ratio, share, and marketing efficiency. The study identified three marketing channels as follows: (1) farmers – collector traders – wholesalers – retailers, (2) farmers – cooperatives – retailers, and (3) farmers – cooperatives. Analysis of marketing efficiency (EP) showed that the three marketing channels were efficient with the EP values <1. However overall results showed that the marketing of coffee for the three marketing channels was not yet efficient, showing high marketing and profit margins, uneven distribution of profit margin ratio, and low share received by farmers.Keywords: agroforestry, marketing efficiency, marketing margin, robusta coffee
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