Consumer discrimination occurs when sales clerks and other store employees, including security personnel, treat customers differently because of their race or ethnicity. The goal of the present research was to examine how participants perceived a case of consumer discrimination and what actions they felt the victim should take. Based on Robinson's theory of perceptual segregation, we examined whether the perceptions and responses of white participants differed from those of people of color. We also drew on the liberation psychology tenets of conscientization and de-ideologization with particular emphasis on taking the perspective of the oppressed, by measuring participants' level of perceived societal discrimination. These two individual difference variables (participant race and perceived societal discrimination) significantly predicted participants' perceptions of the situation and their emotional responses, which, in turn, mediated how they thought the customer should respond.When New Yorker Denise Simon goes shopping, she is always on guard. She carries a small bag, keeps her hands visible whenever possible, and makes an effort to be overly friendly to sales clerks. She doesn't have any reason to be wary except for one thing-she happens
The primary goal of this research was to determine whether the racial composition of a jury impacts the outcome and deliberation in a civil retail discrimination lawsuit. We presented a retail discrimination trial video to 30 separate mock juries. Of the 30 juries, 15 juries had 2 Black jurors, while the remaining 15 had no Black jurors (i.e., only White or White and Latinx participants). After watching the video, each mock jury was given 1 h to deliberate as if they were jurors deciding an actual case. Contrary to previous research, juries with Black jurors were no more likely to deliberate longer or consider more case facts. However, they were more likely to find for the plaintiff and award higher compensation. In addition, content analysis of the deliberation racial discourse revealed that some jurors espoused colorblind racial attitudes, minimizing the significance of race in this case and in society in general, and accusing the plaintiff of playing the “race card.” Other jurors encouraged understanding of the plaintiff and espoused non‐colorblind racial attitudes, recognizing the importance and damaging role of racism in American society. Implications for civil trials, jury selection, and racial discourse are discussed.
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