The paramount objective of this paper is to discuss the popcultural life of historical works of art in selected humorous ads. Firstly, the workings of the incongruityresolution theory of humour and script opposition are presented. Then, the author proceeds to the topic of popculturing visual art in ads. Finally, attention is paid to specific instances of popculturing and funification in several art-related multimodal ads, which makes it possible to see the mechanisms of humour elicitation resultant from the ongoing displacement of historical works of art and their transference into the pop-cultural and advertising realms. To this end, the author gathered a collection of ads in English in which visual art is used in order to introduce humour.
Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surprise, including humour, shock, and taboo. In this paper, the author will try to investigate a set of multimodal advertising messages which use (debatable) humour and surprise, with a view to finding trans-cultural similarities and differences in terms of ad appreciation. The primary objective of this paper is to explore attitudinal responses of Taiwanese informants to controversial humorous advertisements in English; to this end, an online survey was conducted to ask them about their interpretations of and feelings towards a selection of ads. Its results will be compared with those obtained from Polish respondents, described in the author’s previous study (Stwora 2020).
W miarę jak przestrzeń Internetu staje się szczególnie sprzyjającym i stymulującym środowiskiem pełnym szybko rozprzestrzeniających się treści, które rozwijają kreatywność użytkowników, niezliczone rzesze internautów piszą w Sieci i tym samym tworzą znaczną bazę internetowej fikcji literackiej, dopominającej się o analizę językoznawczą. Celem autorek artykułu jest zbadanie creepypasty, czyli szczególnego gatunku współczesnego dyskursu internetowego utrzymanego w konwencji horroru, który jest rozpowszechniany w Sieci metodą „kopiuj – wklej”. Analiza wybranych przykładów creepypasty w języku angielskim pozwoliła ustalić charakterystyczne dla tego gatunku cechy, a także zbadać zakres wpływu języka Internetu na internetową fikcję literacką.
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