Abstract. The main aim of the article is a questionnaire based analysis of shopping behaviour in the context of spending leisure time activities of consumers in shopping centres Donauzentrum and Millennium City in Vienna, the capital city of Austria, as well as, the identification of potential differences caused by their location within the city and by varied offer and the diversity of their individual operations. The research was conducted from November 2015 to February 2016 with 320 respondents (160 respondents in Donauzentrum and 160 respondents in Millennium City). Millenium City was often visited by occasional consumers (proximity of railway station and airport, near the city centre, centre with a hotel part, as well). Considering varied offer and the diversity of operations (cinemas, night clubs, fitness centres, bars, restaurants, etc.), the consumers seldom stayed longer during a visit (interval of 91-120 min was stated by 33.75% of the respondents). Donauzentrum was visited more often (i.e. purchase of daily consumer goods). The consumers stayed shorter and spent less money. Keywords: Shopping Centre; Leisure Shopping; Consumer; Customer; Donauzentrum; Millennium City; Vienna; Austria JEL Classification: D12; D91; M30 Acknowledgement. Мітрікова Я. кандидат географічних наук, старший викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Шенкова А. кандидат економічних наук, старший викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Антолікова С. аспірантка, викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Парова В. аспірантка, викладач, факультет менеджменту, Прешовський університет, Прешов, Словацька Республіка Аналіз споживчої поведінки в контексті дозвілля споживачів в обраних торгових центрах Відня (Австрія) Анотація. Основною метою статті є аналіз споживчої поведінки під час дозвілля споживачів у торгових центрах «Донауцентрум» і «Міленіум сіті» у Відні, столиці Австрії, а також виявлення потенційних відмінностей, викликаних їх розташування, відмінністю торговельних і розважальних пропозицій. Дослідження в формі анкетування проводилося з листопада 2015 року по лютий 2016 року. Було опитано 320 респондентів (160 респондентів у «Донауцентрум» і 160 респондентів у «Міленіум сіті»). «Міленіум сіті» часто відвідували випадкові споживачі в зв›язку з його вдалим розташуванням (близькістю залізничного вокзалу та аеропорту, центру міста й готельних комплексів). З огляду на різноманітну пропозицію розваг (кінотеатри, нічні клуби, фітнес-центри, бари, ресторани і т.п.), споживачі рідко залишалися в «Міленіум сіті» довше 91-120 хвилин, про що повідомили 33,75% респондентів. «Донауцентрум» респонденти відвідували частіше, ніж «Міленіум сіті» (у зв›язку з купівлею товарів щоденного споживання), однак проводили в ньому менше часу й витрачали менше грошей. На основі аналізу автори дійшли висновку, що на споживчу поведінку в торговому центрі перш за все впливає відмінність розважальних пропозицій.
The main objective of this article is the calculation of the Huff Model and the comparison of obtained data with the questionnaire survey results. Afterwards, we will try to assess the validity of this theoretical model of shopping probability for practical use as well as its overall objectivity. Calculation of the Huff Model of Probability will be calculated for nine large-scale retail stores in fifteen local regions within the area of the third largest town in the Slovak Republic-Prešov. These results will be compared to results of the questionnaire research which was conducted during the period of November 2013 until March 2014 on a sample of 1,096 respondents. The questionnaire was addressing customers´ preference for various large-scale stores as well as their place of residence. Based on the calculation results and the results obtained from the questionnaire survey, cartographic outputs were created, pointing out overall consistency as well as differences in the already mentioned results.
Research background: Coronavirus has hit universities on several levels, from interrupting teaching and returning students home and changing the form of teaching. Universities have switched to online teaching. The Universities in Prague and Prešov have agreed to use this situation to ascertain students’ views on the course of teaching during a pandemic and their opinions on the further development of tourism at home and in the world. Purpose of the article: The main purpose of the research was to examine the views of tourism students on current events in tourism from a global and local perspective and to compare the views of Czech and Slovak students. Methods: Both universities conducted an online questionnaire survey among tourism students. The questionnaire had two parts: students’ opinions on online teaching during the corona crisis and opinions on the further development of tourism in their countries and in the world after the COVID-19 pandemic. Findings & Value added: The results of the survey brought interesting findings. The COVID-19 pandemic had a negative impact on students’ lives, for example, lost their work while studying, cancel trips at home and abroad, including studies at foreign universities. Despite that, most students see their future in tourism. Students expect an increase in domestic tourism this year, a decrease in outgoing and incoming. They expect this trend in the next few years as well. Opinions on the development of tourism in the world are in line with the opinion on the development of national tourism.
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