Purpose The purpose of this paper is to contribute to developing the understanding and practice of fieldwork in familiar settings by expanding the literature on fieldworker identities. Design/methodology/approach Based on ethnographic fieldwork in a multinational biopharmaceutical corporation, and drawing on anthropological theory of social identities, the paper demonstrates the multiple and fluid identities that we as organizational ethnographers purposefully take on, accidentally acquire, unintentionally are ascribed with and experience during ethnographic fieldwork in familiar settings. Findings Building on these insights, and by expanding the literature on researcher identities, the paper develops a critique of the spatial and temporal notions often attached to fieldwork in familiar settings by demonstrating how outsider identities are ascribed even “at home” and how insider identities can be experienced when away. It further reflects on the ways in which these identities shape the data generation and interpretation process. Originality/value This paper argues that to properly grasp the multiple identity processes involved in a fieldwork, we must escape the spatial and temporal conceptualization of being either an insider or an outsider. Instead, the paper argues for a relational and situational perspective on being an insider and an outsider in the field and proposes to conceptualize “insider” and “outsider” as ascribed, changing and sometimes volatile social identities.
Purpose Within organizational ethnography, getting access to relevant field sites often requires us to draw on personal and professional networks. Likewise, externally funded research is no longer a rarity. The question is what such financial and social ties mean for our research practices as organizational ethnographers and for our interactions with and descriptions of the field. The purpose of this paper is to address this question and to develop our understanding and practice of organizational ethnography by expanding the methodological literature on research ethics as well as our tools to evaluate research quality. Design/methodology/approach Based on ethnographic fieldwork in a multinational pharmaceutical corporation, and building on previous literature on ethics and quality in qualitative research, this paper introduces a reflexive framework for understanding our personal and financial entanglements in the field and the possible impact of such entanglements on our research findings and representation of informants and events. Findings Drawing on anthropological theory of reciprocity and gift-giving, the paper argues that social and financial entanglements with the field will urge the ethnographer to reciprocate; e.g. by thinking twice about unflattering representations and criticism of those with whom we are entangled. However, the paper further argues that such reflections are an important part of conducting ethically sound ethnographic research. Originality/value Rather than subscribing to an illusion of independent research, this paper demonstrates how we as organizational ethnographers get entangled with the fields that we study and what implications this might have for our practices and representations of these fields.
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