The chapter's analysis of the possible advantages and disadvantages of the metaverse is centered on studies in the tourist and food and wine industries. Open issues include compatibility and technological problems, cost and financial issues, user experience and accessibility issues, privacy and security issues, and cultural and ethical issues. The metaverse offers chances to enable interaction, engagement, and trip planning, successfully changing consumer behavior. It is anticipated that engaging with and visiting destinations virtually would inspire actual travel, not replace it. As the technology becomes more widely used, both the industry and the public are beginning to recognize the potential that this technology offers for their respective hospitality and tourist interests. VR/AR application areas for hospitality and tourism are currently under development. In order for the tourism industry to fully capitalize on the capabilities and opportunities presented by the metaverse as well as identify challenges for the future, the report recommends research directions.
Metaverse is a thirty-year-old term, but a new formation. Metaverse is termed the 4th era of networking and computing – thereby succeeding mainframes (Ball, 2022). The Chapter will analyse the metaverse from two perspectives; it will look at the metaverse as a marketing tool and, or promote and sell goods and services in the hospitality industry; to use the metaverse as a marketing strategy in cultural marketing, and the future implications of metaverse on the hospitality industry as a whole. The global tourism and hospitality industry, currently, is experiencing some significant transformations due to certain disruptive innovations in the digital spheres across the globe – this includes the ‘metaverse'. Similarly, the notions of the ‘metaverse' as well as its virtual reality experiences have altered people's perspectives radically on the future of technology and its potential impacts on the tourism and hospitality industries.
The globe is experiencing a significant advancement in modern technology, particularly social networking sites that have been accessible in various industries, including travel and tourism. This makes it more difficult for tourism businesses to give people the best offers on tourist destinations. Tourism SMEs connect with customers, give support, and promotional activity through social media. These new media establish a stronger connection with consumers. Researchers collect data randomly through Google forms of 175 managers or owners from tourism SMEs to achieve their objectives. This chapter discusses the use of social media by tourism SMEs and social media promotion and other aspects like the development and advantages of social media.
Applications that deal with all services connected to location-based information are known as location-based services (LBSs). This idea is focused on the localization of all elements related to a tourist location, including people, services, amenities, and attractions. LBSs have emerged as a new mode of promotion with the growth of mobile communication. One of the key and quickly evolving trends in mobile marketing is location-based marketing. Technology for location-based marketing is evolving quickly, creating amazing new options. LBSs have many advantages but also some challenges. This chapter investigates the challenges like security and safety, privacy, unusual access to the location, competing for attention, and advantages like enhancing the experience for customers, obtaining thorough information about consumer behaviour, and boosting your marketing initiatives of location-based services in tourism industries.
The entrepreneurial opportunity is found in the different segments such as accommodation, recreation and entertainment, transportation, and travel services. Hotels, restaurants, tour operators, and travel agents have been providing direct business opportunities to people at different levels of the local community. Bihar is a land of enlightenment and salvation. Bihar occupied an important position in the early history of India. Bihar is the birthplace of two religions (i.e., Buddhism and Jainism) and the birthplace of Guru Govind Singh, the 10th guru of the Sikh religion. There are many holy places for Hindus and important places for the Gandhian movement. Bihar is rich in spiritual, heritage, cultural, and recreation places. The total share of tourism is 11.99% of Bihar SGDP and the 11th largest wage earner in revenue with $3.13 billion in 2017. Tourism is one of the economic areas where the entrepreneurial sector requires a high level of involvement: diversification of tourism products and services is required to meet the rising demand for new sorts of tourism demands.
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