Use of Social Media by SMEs in the Tourism Industry

Abstract

The globe is experiencing a significant advancement in modern technology, particularly social networking sites that have been accessible in various industries, including travel and tourism. This makes it more difficult for tourism businesses to give people the best offers on tourist destinations. Tourism SMEs connect with customers, give support, and promotional activity through social media. These new media establish a stronger connection with consumers. Researchers collect data randomly through Google forms of 175 managers or owners from tourism SMEs to achieve their objectives. This chapter discusses the use of social media by tourism SMEs and social media promotion and other aspects like the development and advantages of social media.