Travel and tourism businesses heavily rely on AI-powered products and services for various operations, from planning trips to booking accommodations. At the moment, the travel and tourism sector heavily rely on AI-powered goods and services for a range of tasks, from planning vacations to sharing travel experiences. The travel and hospitality industries have incorporated AI into a variety of tasks and processes to provide travelers with comfort, serenity, and unsurpassed happiness. This chapter discusses how artificial intelligence (AI) is developing in the travel and tourism industry and considers possible long-term effects. This chapter explores several important areas of integrating AI, such as chatbots, predictive analytics, smart infrastructure, and personalized suggestions. This chapter will provide an overview of how AI could be used in the tourism sector. Secondary sources are used to obtain the information. This chapter offers insightful information to stakeholders who want to fully utilize AI to influence the direction of the tourism sector.