Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 -17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagers' motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society.
Politik sentimen dieksploitasi secara massif oleh kelompok Populisme Islam dalam menyerang Presiden Joko Widodo. Isu-isu yang dipergunakan seperti Jokowi anti-Islam, antek-asing, pro-PKI, diskriminalisasi ulama dan sebagainya diharapkan bisa menciptakan kebencian kepada Presiden Jokowi. Penelitian ini bertujuan untuk melihat pandangan Jokowi terhadap politik sentimen tersebut dan bagaimana dia meresponnya. Metode penelitian yang digunakan adalah kualitatif-deskriptif. Hasil penelitian menemukan bahwa Presiden Jokowi secara personal tidak terganggu secara psikologis oleh politik sentimen tersebut, tetapi dia memandang sebagai isu yang perlu direspon karena politik sentimen berimplikasi negatif terhadap keharmonisan hidup berbangsa dan bernegara. Jokowi lebih fokus menggunakan pendekatan komunikasi politik “RASA” dalam merespon politik sentimen yang menurutnya juga adalah permainan rasa. Adapun politik komunikasi rasa yang dilakukan bertumpu pada kekuatan personal yang meliputi friendly, santun, dan merakyat.
Marketing of products and services is becoming faster with the support of internet technology. This is realized by the company of Asraza Indoherbal, one of the Indonesian herbal medicine producers that conduct online marketing through social media Facebook and also websites. This company has realized the importance of creating a brand image and online marketing that can increase the buying interest of potential consumers. This study aims to analyze the effect of E-WOM on Brand Image of Asraza Indoherbal, the effect of E-WOM on Purchase Intention Asraza Indoherbal, and the influence of Brand Image Asraza Indoherbal on Millennial generation Purchase Intention. This research was conducted using a survey aimed at 100 respondents of the millennial generation scattered in several cities in Indonesia. The results revealed that there was an influence of e-WOM on brand image, there was no effect of e-WOM on purchase intention, and there was an effect of brand image on purchase intention.
The working visit or recess of the DPR RI is carried out to realize the aspirations of the right people on target to achieve political goals. This activity is also inseparable from the things considering that it follows local government policies and the DPRD to be said to be a successful activity. The purpose of this study was to analyze the aspiration absorption strategy through recess activities. This research method uses a qualitative-descriptive approach with in-depth interviews with three informants, namely members of the Indonesian Parliament and representatives of the electoral district of North Sumatra 1. The study results state that the strategy for absorbing people's aspirations is carried out through various forms of aspiration by involving community groups. The main structure of a method for capturing aspirations is through face-to-face dialogue with communities. People's aspirations were complete when they had felt the benefits directly. Keywords: community aspirations, political communication, recess, communication strategy
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