Malang memiliki banyak produk unggulan yang diproduksi oleh UMKM, mulai dari makanan, minuman bahkan sampai dengan kerajinan tangan (crafting). Mengingat semakin pesatnya perpindahan informasi melalui media digital dan pengguna digital serta berdasar dari data kualitatif dan kuantitatif diatas, maka dapat disimpulkan bahwa di Kabupaten Malang cukup banyak pelaku UMKM dengan berbagai permasalahannya yang belum mampu untuk melaksanakan system pemasaran menggunakan digital marketing dengan efektif. Keterampilan dalam menguasai digital marketing sangat penting diberikan kepada pelaku UMKM di Malang, karena: Pertama, mereka belum menguasi pemasaran berbasis digital dengan efektif sehingga belum memanfaatkan digital marketing secara maksimal. Kedua, tanpa memiliki kompetensi ini (penguasaan digital marketing), maka akan menyulitkan para pelaku UMKM di Malang bersaing dalam perdagangan, sehingga keterampilan ini penting diberikan terlebih dahulu kepada para pelaku UMKM di Malang sebelum melakukan pendampingan kearah yang lainnya. Adapun UMKM yang dijadikan objek pelatihan adalah UMKM Perum GPA Ngijo, Karangploso Kabupaten Malang. Teknik pendampingan yang digunakan adalah teknik pendampingan terarah yang disesuaikan dengan kebutuhan. Hasil positif dan memuaskan dari pelatihan pemasaran berbasis digital ini merupakan langkah awal yang dilakukan team pengabdian dalam membantu pelaku usaha mikro kecil dan menengah untuk meningkatkan frekuensi penjualan.
This study aims to determine the effect of adversity quotient and need for achievement on entrepreneurial intention through entrepreneurial attitude. This study uses a quantitative approach. The population in this study amounted to 155 people with a sample of 112 people. Sampling uses probability sampling with proportional random sampling. Data collection was carried out by using a questionnaire and documentation. To analyze the data, the researcher used descriptive statistical analysis, classic assumption test, path analysis and hypothesis testing using t test and multiple tests. The analysis shows that: (1) adversity quotient influences entrepreneurial attitude, (2) need for achievement influences entrepreneurial attitude, (3) adversity quotient influences entrepreneurial intention, (4) need for achievement influences entrepreneurial intention. (5) Entrepreneurial attitude influences entrepreneurial intention, (6) entrepreneurial attitude is able to mediate the effect of adversity quotient on entrepreneurial intention, (7) entrepreneurial attitude is able to mediate the influence of need for achievement on entrepreneurial intention.
Everyone has the same opportunity to succeed by setting up a business. Through entrepreneurial intentions, it is hoped that someone can develop their potential to open a business. This study aims to determine whether entrepreneurial intentions can be influenced by entrepreneurship education, the need for achievement, creativity, and entrepreneurial self-efficacy in students of the Faculty of Economics, State University of Malang because entrepreneurial intentions are an important factor that can make someone want to set up a business.. This research is a quantitative approach using path analysis. The results showed that entrepreneurial intentions can be influenced by entrepreneurship education, achievement needs, creativity, and self-efficacy. In addition, entrepreneurial self-efficacy can act as a mediation between entrepreneurship education, achievement needs, creativity to entrepreneurial intentions.
Entrepreneurial Intention was intensively examined within the research on entrepreneurship, but the results were diverse. The research was mostly focused on a non-engineering student. The inspiration for this paper was provided by (Law & Breznik, 2017) and (Karabulut, 2016) and its main goal is to determine the factor that pushes undergraduate students towards success in business and allows them to develop their entrepreneurial intention. This research is intended to ascertain the impact of innovativeness (Innov) and need for achievement (Nach) on entrepreneurial intention based on attitude towards entrepreneurship show among vocational high-school students having an extended curriculum in engineering. The examined sample was composed of 338 students of vocational high school (SMK) in an Indonesian District offering some extended courses in engineering. The adopted research methodology was of descriptive and correlational nature, with a quantitative method and a path analysis utilizing Lisrel 9.30. It was found that the need for achievement (Nach) and innovativeness (Innov) exert some significant indirect influence on entrepreneurial intention based on the attitude towards entrepreneurship, while the need for achievement (Nach) has lower direct influence on entrepreneurial Intention.
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