Micro and small enterprises (MSEs) play a vital role in the sustainability of regional economic development. The fisheries and agriculture sectors are the two leading sectors in North Halmahera Regency, contributing around 23% of the region's Gross Regional Domestic Product (GRDP). The purpose of this study is to identify external and internal factors that influence the development of fisheries MSEs and to formulate a strategy for developing MSEs in the fisheries sector. The data was collected using interviews with 30 respondents and focus group discussions. The analysis used external factor analysis (EFAS), internal factor analysis (IFAS), and SWOT analysis to formulate a strategy for developing MSEs' players. The results of the interviews show fisheries MSEs face challenges such as lack of infrastructure, limited capital, and limited competence in the fishery process. According to the IFAS results, the fisheries MSEs in North Maluku have a more significant weakness score than the strengths indicated by the score-0.49. Based on EFAS results, the fisheries MSEs in North Maluku have more significant opportunities than threats. The SWOT analysis indicates the MSEs in the fisheries sector in North Halmahera are in quadrant II, which supports a potential development strategy, including market development, market penetration, product development, and horizontal integration.
Morotai Island Regency is located in North Maluku Province which 89% of villages in the district are located in coastal areas which are rich in marine resource potentials. Fish is a food that is easily damaged so it is necessary to handle to maintain its quality. Fish processing also needs to be done to anticipate the abundance of catches. The problem that occurs in Titigogoli Village is the lack of fishermen’s knowledge about fish handling, as well as the lack of fish processing knowledge (fishermen’s wife) to produce the good quality products. This study aims to determine the quality of fish caught by Titigogoli Village fishermen and it’s handling method, and provide alternative businesess. This study was conducted in June - August 2022. The analysis was pH analysis and organoleptic test to see the quality of fish and SWOT analysis to formulate a strategy for developing business of fishery product. The results showed that the quality of fish was included in the fresh category with an average pH value and organoleptic were ranging from 6.20-6.43 and 7.27-9.00, respectively. The recommended alternative business is smoked fish because it quite potential. Strategy formulation for the development of fisheries businesses for fishermen/business actors in Titigogoli Village is (a) increasing the independence of fishermen/business actors through support the facilities and training in processing quality products; (b) increasing village cooperation with related agencies; (c) Improving fisheries business management; (d) Development of infrastructure to accommodate fishermen’s catch.
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