In the strategic human resource management (SHRM) field three approaches have dominated, namely, the universal or best-practice, best-fit or contingency and resourcebased view (RBV). This study investigates evidence for the simultaneous or mixed adoption of these approaches by eight case study firms in the international hotel industry. Findings suggest there is considerable evidence of the combined use of the first two approaches but that the SHRM RBV approach was difficult to achieve by all companies. Overall, gaining differentiation through SHRM practices was found to be challenging due to specific industry forces. The study identifies that where companies derive some competitive advantage from their human resources and HRM practices they have closely aligned their managers' expertise with their corporate market entry mode expertise and developed some distinctive, complex and integrated HRM interventions, which have a mutually reinforcing effect.
In the field of strategy, most research has focused on earlier stages of the strategic management process, namely, analysis and formulation. Research to date has failed to recognize that it is at the implementation stage where the process most often breaks down. A number of disparate approaches to strategic management have emerged in the field, and each of them has different and often contrasting implications for how strategies should be developed and executed. The authors compare and contrast the implications of these approaches regarding how companies can best implement their strategies successfully. The authors review previous strategy implementation research in the strategic management and hospitality management fields from the perspective of five different schools of thought. The article ends by summarizing the key findings of the review and also gives further information about the next stages of a research project into strategy implementation in a sample of international hotel groups.
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