Reviews in research are assessments of published material (e.g., literature and news) in a specific domain (e.g., area, outlet, and topic).Among the many types of reviews that exist (e.g., critical reviews and post-published reviews), systematic literature reviews are by far the most informative and scientific, provided that they are rigorously conducted and well justified. Among premier business journals, systematic literature reviews have been omnipresent in leading management journals for decades; however, they are relatively new in top marketing journals.There are numerous evidences to illustrate the acceptance and success of systematic literature reviews as a methodology for and a product of world-class research, which include but not limited to:1. The appearance and proliferation of systematic literature reviews in premier journals. For example, Weingarten and Goodman's (2021) review on experiential advantage in the Journal of Consumer Research and White et al.'s (2019) review on sustainable consumer behavior in the Journal of Marketing. 2. The call for and recognition of systematic literature reviews by editors of premier journals. For example, the Academy of Management Review is a premier journal devoted to review articles, whereas Palmatier et al.'s (2018) editorial statement in the

Purpose Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this paper is to review and synthesize nation branding research and to provide directions for future research. Design/methodology/approach The authors review peer-reviewed theoretical and empirical journal articles published during the last two decades – from 1998 to 2018. Selected journal articles on nation branding were subsequently synthesized for further insights. Findings The field of nation branding is fragmented and has developed in the course of the last two decades in different directions. This paper identifies key publication outlets and articles, major theoretical and methodological approaches and primary variables of interest that exist in the nation branding literature. The findings also highlight several research themes for future research. Originality/value This research fills a need to summaries the current state of the nation branding literature and identifies research issues that need to be addressed in the future.

No abstract

No abstract

No abstract