The purpose of this research is to analyze safety problems and peculiarities of resource potential of tourism for disabled in Ukraine. Adaptive tourism is defined as a set of types and forms of tourism activities used to meet the needs of tourists with disabilities. Safety of tourism is considered as a state of operation in tourism industry of specific territory for a specified period of time characterized by the absence of threats as well as combination of tourism resources and infrastructure, which allows stable development of specific territorial recreation systems in the future. In order to analyze resource potential of tourism for disabled we have selected 1525 most attractive and suitable tourist sites from all regions of Ukraine. Selected tourist sites can be used to organize methodically correct routes of adaptive tourism, which are safe and convenient for tourist groups of the disabled. Thus, comparing regional differences in the proportion with the disabled population in the regions of Ukraine as well as localization of important tourist sites, it is possible to state the prospects of adaptive interregional domestic tourism.
The article deals with the theoretical and methodological principles of the study of modernization processes in the tourism sphere and forms practical approaches for its quantitative and qualitative renewal on the example of the spa and wellness industry, in particular in the context of the marketing policy of regional tourism development. Modernization is interpreted as the changes that occur with objects by updating their properties to meet their modern norms, but rather the processes of improving the existing conditions and parameters for the transition to a new (innovative) level of development. Therefore, modernization does not exclude innovative development, but is simply a process broader in scope and possible consequences, which covers all types of economic activity in the region and is aimed at their progressive qualitative and quantitative changes. Accordingly, the goal of modernization processes in the region is its balanced development. Such areas of modernization of the regional spa and wellness complex as reconstruction of existing and construction of new spa and wellness facilities, as well as the development of the infrastructure of the spa and wellness facilities; formation of tourist and entertainment infrastructure of the resort; diversification of activities of establishments; an integrated process of forming a sustainable system of spa and wellness enterprises based on the hotel principle and an emphasis on shortterm rest (weekend tours); development of a spa and wellness complex based on clustering; promotion of recreational opportunities of the resort and spa and wellness facilities; cooperation of spa and wellness establishments of the resort with tourist enterprises; introduction of technical innovations in the activity of spa and wellness establishments; innovation management are highlighted and characterized. It was concluded that the characterized directions of modernization of the spa and wellness industry make sense only in the context of the integration of the resort sphere into the structure of the regional tourism system. In this case, modern modernized resorts with established brands oriented to the international market can become a significant competitive advantage of the region and an important direction of the marketing policy of regional tourism development.
Голод А. П. доктор економічних наук, доцент, завідувач кафедри туризму Львівського державного університету фізичної культури імені Івана Боберського Феленчак Ю. Б. кандидат економічних наук, доцент, доцент кафедри спортивного туризму Львівського державного університету фізичної культури імені Івана Боберського Перегіняк Т. І. студент Львівського університету бізнесу і права
Goal. Analysis and generalization of scientific approaches to the formation of conceptual foundations of tourism regional studies development. Method. The essence of the research methodology is based on the integration of scientific approaches to the study of various aspects of tourism development with a focus on the regional level. Methods of analysis of scientific discourse, generalization of methodological bases of both concrete scientific and interdisciplinary researches, synthesis of conceptual bases of the theory and practice of tourism development were used. Results. The author's vision of the region as an object of tourism research and a subject of tourism development is substantiated. It is concluded that the research methodology of modern tourism is based on multi-vector theoretical aspects and requires a multidisciplinary approach to the study of its problems. The main structural changes in the development of the conceptual foundations of modern tourism regionalism are the shift of emphasis on the theory of tourism as a factor in stimulating economic development (economic aspect). The main theories of modern tourism science are analyzed, including theories of periphery, diffusion of innovations, two tourism sectors, experience, conflict in tourism, etc. Theoretical models used in modern tourism research are described, in particular, the tourist model and the tourism model, the model of the cycle of evolution of the tourist space. In the context of tourism regionalism, the concept of tourism development as a meeting of cultures is singled out. Spatial-functional aspects of formation of conceptual bases of modern tourist regional researches are analyzed. The role of the concept of sustainable development and modern concepts of recreation and hospitality (humanitarian, technological, functional and commercial) in tourism regionalism is outlined. Emphasis is placed on such principles of regional tourism research as differentiation at the structural level (uniqueness of tourism regions, destinations, diversity of tourism) and integration at the methodological level (interdisciplinarity, systematics, spatial development). Scientific novelty. Theoretical generalizations and substantiation of the subject field of interdisciplinary regional research in the field of tourism were further developed, which allowed to determine their key principles at the structural and methodological levels. An integrated approach to the formation of conceptual foundations of modern tourism regionalism has been formed, which allowed to substantiate the theoretical and methodological basis for further research. Practical significance. The results of the study can be the basis for further research, as well as used to improve the content of educational programs in "Tourism" in higher education institutions.
Стаття присвячена обґрунтуванню інноваційних засад організаціїетногастрономічного туризму в регіоні на підставі положень парадигмисталого розвитку. Визначено мету, зміст та інноваційніхарактеристики етногастрономічного туризму, проаналізовано йоговзаємозв’язки з іншими видами туристичної діяльності. Виокремленоінноваційні аспекти сталого розвитку етногастрономічного туризму врегіоні. Проаналізовано потенціал сталого розвиткуетногастрономічного туризму у Львівській області, виявлено основнійого інноваційні напрями. Зроблено висновок про те, що сталий розвитокетногастрономічного туризму на регіональному рівні повиненбазуватися на поєднанні процесів територіальної диференціації іконцентрації, врахуванні впливу глобальних і регіональних чинників, атакож локальних соціально-культурних особливостей.
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