Investigates consumer perceptions of "regional foods" in England. Results show understandings of regional foods to be a complex dynamic of interrelated concepts. Regional foods are defined by place and human-related factors. An implicit factor in attitudes towards regional food is the "perceived authenticity" of the various product attributes by the consumer. Regional foods are characterized as "regional products" (high-value, speciality or hand-crafted products) and "regional recipes" (dishes readily associated with home preparation and cooking). Proposes that findings have implications for marketing, in particular product differentiation and communication. Implications are discussed for food producers and retailers, and recommendations are made for future research.This study was sponsored by England's North Country Food Initiative, a partnership of regional tourist boards, food producer groups and public organizations. The authors gratefully acknowledge the support of Karl Christensen, for initiating and sustaining the research momentum, the assistance of Annett Pecher in compiling the literature review and the comments of the reviewers.

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a b s t r a c tTo meet the challenge of proactive ecosystem-based climate mitigation and adaptation, new sources of funding are needed. Peatlands provide the most efficient global store of terrestrial carbon. Degraded peatlands, however, contribute disproportionally to global greenhouse gas (GHG) emissions, with approximately 25% of all CO 2 emissions from the land use sector, while restoration can be cost-effective. Peatland restoration therefore provides a newopportunity for investing in ecosystem-based mitigation through the development of carbon markets. Set in the international policy and carbon market context, this paper demonstrates the necessary scientific evidence and policy frameworks needed to develop ecosystem service markets for peatland restoration. Using the UK and NE Germany as case studies, we outline the climate change mitigation potential of peatlands and how changes in GHG emissions after restoration may be measured. We report on market demand research in carbon market investments that provide sponsors with quantification and officially certified recognition of the climate and other co-benefits. Building on this, we develop the necessary requirements for developing regional carbon markets to fund peatland restoration.

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