 Previous literature has led to a lack of appreciation of: the range of organization/stakeholder relations that can occur; the extent to which such relations change over time; as well as how and why such changes occur. In particular, extremely negative and highly conflicting relations between organizations and stakeholders have been ignored. Due to this lack of appreciation it is argued that current attempts at integrating the separate strands of stakeholder theory to achieve a convergent stakeholder theory are premature. A model is presented which combines stakeholder theory with a realist theory of social change and differentiation. This model is intended to highlight why it is important to distinguish different stakeholders. The model also enables an analysis of the organization/stakeholder relationship, which is not exclusively from the organization perspective and which is capable of illuminating why and how organization/stakeholder relations change over time. The history of Greenpeace is used as an example.

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In a study of eleven medium and large sized companies we found clear evidence that management accountants were seen by operational managers as 'beancounters'. This term has become common in the literature in recent years and we define a beancounter as, 'an accountant who produces financial information which is regarded as of little use in efficiently running the business and, as a result, its production has become an end in itself.' Furthermore many management accountants recognized this image. All of the companies had attempted to implement activity-based techniques and this process had led to a substantial improvement in the beancounter image. We propose three scenarios for the future of activity-based techniques and the management accountants' image as a beancounter. These are based on our understanding of the history of management accounting and trends that have been visible in recent years. Further we suggest the most likely contingent variables which may lead to one or other of the scenarios becoming reality. Some of the scenarios are more likely to occur in the short or medium term, whereas others are long term possibilities. We conclude with our own view on the likely future for activity-based techniques, suggesting that there is a promising future for these techniques in the medium term.