The role of small farms in agricultural production is particularly important for less developed economies, with a high share of agriculture in GDP and a lower level of national income. These economies have a high share of small-scale farms in the total number of registered farms, measured by the size of an agricultural holding. The paper thoroughly analyses the distribution channels of the agricultural products of Moldova (MDA), Romania (ROM), and Serbia (SRB). The data sources for this analysis are taken from the survey conducted on 1 608 small-scale farms in the above-mentioned countries in 2019. The aim of the paper is to develop a model that could enable the structured analysis of distribution channels. Analytical Hierarchy Process (AHP) method was used for efficient assessment and as a criterion for choosing the most appropriate distribution channel. The results of the analysis show that small-scale farms mostly place their products in green markets and processing plants and that the quality and the price of agricultural products are the dominant criteria for the selection of a channel. The results of the applied model indicate that the model is stable and that small-scale farms can choose the optimal distribution channel by using this study.
Eco-innovation and green marketing are the new weapons for the progressive companies in tourism. Environmental improvements can enhance marketability, improve performance, and represent a potent source of innovation. From an organizational standpoint, green marketing means to integrate environmental considerations into all aspects of new touristic product development and marketing. In actual conditions, Romanian touristic companies should prepare to include ecological impact as a part of its marketing strategy. Given current environmental imperatives, they represent the next important stage in corporate environmental management and hence, corporate reputation management. Being "green" is not just a fad, and Romanian companies will have to join the likes of other international firms in preparing marketing strategies to support their sustainability policies. Companies that can prove to consumers and business partners that they are serious about their environmental impact will reinforce their branding. This paper tries to underline how important is for a touristic company to develop sustainable eco - marketing strategy and it proposes some solutions about what Romanian companies should do.
The paper investigates the degree of satisfaction of the patients that accessed the medical services provided by the Emergency County Hospital from Alba Iulia. The hey factors considered important in establishing the degree of satisfaction were the following: the endowment with new generation of portable medical equipment (ultrasound machine, portable oxygen, resuscitation equipment); the endowment with new generation of fixed medical equipment (ray machine, CT); the hospital furniture; the endowment with non-medical equipment for physical comfort of patients (climate equipment); skills of medical staff; the waiting time until the takeover by a doctor/nurse; the effectiveness of doctors; nurses efficiency, cleaning efficiency of support staff perceived patient in the respective unit.
This paper approaches the problems regarding the satisfaction of bank services consumers in the context in which the market concerning these services is characterized by a strong competition between the providers of these services on one hand and by increasing the consumers' demands and expectations on the other hand. The research is meant to measure the satisfaction of consumers of banking services at CEC S.A. Alba. Beforehand there were conducted two exploratory researches, one having as purpose the identification of consumer requirements regarding bank services, aspects which contribute to the formation of their satisfaction, and the other revealing the vision which the bank's management staff has on consumer satisfaction and its importance in maintaining their clients. The results of the selective research led to the conclusion that the majority of the questioned subjects are satisfied and very satisfied with the banking services provided by CEC S.A.
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