Models explaining the rise of American-style or so-called postmodern campaigning have focused primarily on changes taking place at the systemic level. While these models help explain variance across countries where these techniques are used, they do not explain variations among individual parties. Given that not all parties adopt these tactics and techniques at the same time, the authors argue that there are party-specific variables that need to be taken into account when understanding the shift to the new campaigning era. Building on the existing literature, the authors identify the key traits of what they term professionalized campaigning and the variables that prime a party to adopt it. The article goes on to develop a causal model, based on external and internal party events or shocks, that explains why a particular party would embrace this new style of campaigning. Finally, the authors operationalize their theory and develop indicators to measure the key variables for empirical testing.
This article develops and tests a new multidimensional index — CAMPROF — that is designed to measure and compare parties' use of professionalized campaign techniques during elections. Based on the extant literature, we identify and operationalize the essential components of this new form of campaigning to create a 30-point index that is applied to the case of the 2005 German federal election. The results show the CAMPROF Index to be: (1) successful in capturing variance in parties' engagement in professionalized campaigning, and (2) capable of producing rankings that correspond to a priori expectations about how well the parties would perform. The findings are significant in that they provide preliminary confirmation of the Index's capacity to measure the concept of professionalized campaigning as well as providing new insights into the party-level dynamics that may be driving the current wave of campaign modernization. The opportunities and challenges involved in wider application of the measure to cross-national research are discussed.
Background: Cognitive Muscular TherapyTM (CMT) is an integrated behavioural intervention developed for knee osteoarthritis. CMT teaches patients to reconceptualise the condition, integrates muscle biofeedback and aims to reduce muscle overactivity, both in response to pain and during daily activities. This nested qualitative study explored patient and physiotherapist perspectives and experiences of CMT.Methods: Five physiotherapists were trained to follow a well-defined protocol and then delivered CMT to at least two patients with knee osteoarthritis. Each patient received seven individual clinical sessions and was provided with access to online learning materials incorporating animated videos. Semi-structured interviews took place after delivery/completion of the intervention and data were analysed at the patient and physiotherapist level.Results: Five physiotherapists and five patients were interviewed. All described a process of changing beliefs throughout their engagement with CMT. A framework with three phases was developed to organise the data according to how osteoarthritis was conceptualised and how this changed throughout their interactions with CMT. Firstly, was an identification of pain beliefs to be challenged and recognition of how current beliefs can misalign with daily experiences. Secondly was a process of challenging and changing beliefs, validated through new experiences. Finally, there was an embedding of changed beliefs into self-management to continue with activities.
Conclusion:This study identified a range of psychological changes which occur during exposure to CMT. These changes enabled patients to reconceptualise their condition, develop a new understanding of their body, understand psychological processes, and make sense of their knee pain.
The article provides a theoretical overview of how parties in modern democracies are using the Internet to perform a range of key functions, such as opinion formation, interest mediation and party organization. Drawing on the party goals’ literature and classic party typologies, the central argument of the article is that new information and communication technologies (ICTs) are utilized in different ways by different types of political parties. While some parties stress the downward dissemination of information via new ICTs, others emphasize their interactive and targeting possibilities. The findings of the articles included in this Special Issue are profiled and assessed for the extent to which they provide empirical support for the strategies outlined.
With the advent of social media, political communication scholars have systematically revised theories and empirical corollaries revolving media use and democracy at large. Interestingly, in about the same period of time, a reinvigorated political populism trend has taken place across different latitudes in the world. This widespread populist movement has expanded regardless of whether these political systems were established democracies, emerging democracies, or societies immersed in political contexts at peril. This essay serves as the introductory piece to a special issue on populism. First, it highlights the ways in which “populism,” being an old phenomenon, has further transpired into the political realm in the era of social media. Second, the essay seeks to better contextualize what populism is and how it has developed within today’s hybrid media society. Finally, this introduction also lays out the ground to six central theoretical and data-driven papers that encapsulate many of the important issues revolving the phenomenon of populism today.
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